Home Tag "Online Shopping"
Jishnu Murali
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Simon Says, Let’s Talk Digital – Leveraging data to create value for customers

A world-renowned brand and marketing strategist, a widely published author, one of Asia’s Most Influential Digital Marketers, a music producer, a wannabe DJ (in his words), occasionally an organizer of tasting nights for the Singapore Whisky Society and the hugely popular #SataySocial street-food event. Can you believe that we’re talking about just one man? His name is Simon Kemp. And his most recent visit to India saw him convey his love for all things data, to India’s largest e-commerce platform, Flipkart.
Team Flipkart Stories
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Flipkart launches 2GUD, a new e-commerce value platform for refurbished goods

* 2GUD is Flipkart’s first foray into the refurbished goods market, which is expected to be a $20 billion market in 5-6 years * 2GUD, an independent marketplace, will feature refurbished smartphones, laptops and accessories initially; extending to several other categories including appliances * All products featured on 2GUD will be thoroughly tested and certified with warranty, to solve for the problem of trust in the refurbished goods market
Jishnu Murali
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Best budget guitars – Rock ‘n’ Roll stardom at affordable prices

Here’s a secret — you don’t have to air out your wallet to buy a guitar and play like your rock and roll idols. And here’s a fact — you can kick-start your journey to discover the musical talent within you with guitars that are well within your budget. All it takes is a little bit of surfing on the net and reading reviews to make sure that nobody oversells a budget guitar to you. Now here’s the good news — we’ve already done the groundwork for you. So read on and rock on!
Bijoy Venugopal

With AI & ML, Flipkart is addressing the uniquely Indian problem of problem addresses

Street addresses in India tell a story in themselves. Some are short, some are long, and some are detailed, and some are incomprehensible. A uniquely Indian problem, addresses pose a riddle to data scientists, and a frustrating, revenue-bleeding headache for businesses that rely on last-mile logistics. Flipkart’s data scientists have developed a machine learning model that not only makes sense of complex Indian addresses but also finds application in detecting and eliminating address fraud. Read all about another #AIForIndia solution that Flipkart pioneered