In July 2017, the month of Flipkart Customer Connect, some of our most loyal and long-standing customers shared their most joyous shopping moments. Little did they know that Flipkart had a special surprise waiting for them. Here are some heartwarming stories
Pokhran is famed as the birthplace of India’s nuclear program. This sleepy desert town in Rajasthan’s Jaisalmer district is enclosed by the sands of the Thar, and its people — both locals and émigrés — paint a picture of resourcefulness, tenacity, and a true passion for online shopping. Another heartwarming customer story from our Digital India series
Ten years might seem like an eternity at Flipkart. Yet, as we look back and marvel at this inspiring decade in the history of e-commerce in India, we are humbled by how much we have discovered about the lives we touch every day. In July 2017, as we set out to acquire a deeper perspective of our customers’ experiences, we chanced upon a story that moved us deeply. This story emerged from a community of customers whose existence has been ingrained in our nation’s conscience for millennia, and whose struggle for equality, to assert their fundamental rights and find acceptance in society, remains a hard-fought one to this day. Yet, it was heartening to discover that online shopping has been the silver lining in their everyday battle for equality and acceptance. Through online shopping and artistic expression, Flipkart’s spirited and savvy customers from the transgender community are breaking the barriers of gender bias and asserting their right to be part of a more equal society.
In the unique Sanskrit-speaking villages of Mattur and Hosahalli on the banks of river Tunga in Karnataka, Vedic chants resonate from the tile-roofed homes and schools. But it's the new languages of technology and e-commerce that bridge the past with the future, and weaves these sleepy towns into the expanding map of Digital India
Buying a large appliance for your home, like a television or a refrigerator, is a big decision. And it is big not just considering the heft in investment and the fact that the decision is made not by one person but, in most cases, an entire family. Things get more challenging when one makes the purchase online, which a considerably less personal experience from the touch-and-feel intimacy of shopping at a physical store. For these Flipkart customers, however, realizing the ‘big’ dream of owning a large appliance had everything to do with the Flipkart experience. They tell us why they chose to buy large appliances on Flipkart.