News

How India’s “Penguin Dads” are redefining fatherhood

Indian Dads today want to be involved in every aspect of their child’s life. Be it helping with homework, or making the perfect omelette for breakfast, or taking time off from work to attend a PTA meeting, they are eager to divide parenting responsibilities equally. These dedicated dads are the torchbearers of a revolutionary change sweeping Indian society. Having keenly observed this remarkable transformation in parental roles over the last decade, Flipkart commissioned a study to understand what drives these extraordinary fathers. The findings are inspiring. To borrow an analogy from the animal kingdom, these ‘Penguin Dads’ are deeply involved and invested in their child’s upbringing all the way from birth to adolescence. Penguin Dads represent the face of a new, progressive India that is upending stereotypes and challenging the status quo. Flipkart, the homegrown icon of progressive India, is proud to raise a toast to these extraordinary Penguin Dads.

FlipTales

How Flipkart’s Women in Analytics are raising the bar with data

Fast-paced, impactful and literally the backbone — that’s what Analytics is all about at Flipkart. And among the many Analysts here are women trailblazers steering the biggest business decisions taken by the company every single day. We asked them about the ground realities and what it takes for a woman to succeed in a profession that’s defining the future. Here’s what they said.   

Books

The Shashi Tharoor Interview: ‘It is high time Hindus stood up and reclaimed their faith’

Speaking to Flipkart Stories about his new book, Why I Am A Hindu, Shashi Tharoor raises thought-provoking questions on what it is to be Hindu in an India where religious identity is a calling card for power politics

FlipTales

League of Legends – Meet the Veterans of Flipkart

What’s the story behind the Flipsters who stuck around to see Flipkart lead India’s e-commerce industry? What was their recipe to succeed? What made them believe that a startup that sold books online could evolve into a path-breaking industry pioneer? Meet some of the Veterans of Flipkart and relive their action-packed journey with India’s most exciting company.

How India’s “Penguin Dads” are redefining fatherhood

How Flipkart’s Women in Analytics are raising the bar with ...

The Shashi Tharoor Interview: ‘It is high time Hindus ...

League of Legends – Meet the Veterans of Flipkart

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LATEST STORIES

447-C, 12th Main, Koramangala — The house where Flipkart was born

Even as One Flipkart hogs the limelight, history still pervades Flipkart’s humble origins. At 447-C, the house where Flipkart started its journey 11 years ago, Flipsters still convene to conjure up a bit of the old magic

Ready Daddy sweatshirt — The all-purpose superhero suit for Penguin Dads!

Stainless. Buttonless. Anti-bacterial. Flipkart brings you the Ready Daddy sweatshirt — an all-purpose shirt equipped to ensure that every Penguin Dad and his young one enjoy uninterrupted quality time. Sounds unbelievable? Find out what makes the Ready Daddy sweatshirt so special

At Flipkart’s new office, a tribal art mural tells a proud Indian story

Celebrated Gond and Bhil artists brought together by A Hundred Hands painted an 80-foot tribal art wall mural at Flipkart’s new corporate office, fusing tradition and modernity in a pictorial depiction of a vibrant Indian marketplace. The panoramic wall mural is a surefire conversation starter. And just as well, because marketplaces begin as conversations.

Flipsters at work, but #PenguinDads first

At work, they’re busy innovating for a billion Indian online shoppers. At home? They wake up as early as 5.30 am so they don’t miss a second with their kids, they rush home on time to help with homework, and to feed, bathe and get their little ones ready for bed. To them, the most precious moments are the ones spent with their sons and daughters. Here’s what drives the #PenguinDads of Flipkart.

With AI & ML, Flipkart is addressing the uniquely Indian problem of problem addresses

Street addresses in India tell a story in themselves. Some are short, some are long, and some are detailed, and some are incomprehensible. A uniquely Indian problem, addresses pose a riddle to data scientists, and a frustrating, revenue-bleeding headache for businesses that rely on last-mile logistics. Flipkart’s data scientists have developed a machine learning model that not only makes sense of complex Indian addresses but also finds application in detecting and eliminating address fraud. Read all about another #AIForIndia solution that Flipkart pioneered

8 essentials to sleep like a baby this World Sleep Day

World Sleep Day. A day dedicated to catching up on all those hours of sleep you’ve sacrificed. Do you have everything you need to nap all day and sleep all night? If not, read this to know what you need and where you can find it.

CUSTOMER STORIES

Submit your #FlipkartHappyDelivery story and we’ll share it with the world!

We’ve heard you out in the bad times — we’ve learned and striven to do better. Now, we want to hear of the times we’ve made you happy. A delivery that’s reached ahead of time, a customer support executive who’s gone out of the way to help you out, or a delivery person who’s made your day. Share your story and we’ll showcase them on Flipkart Stories.

50 lucky customers never guessed who their Secret Santa was this Christmas

The good folks at Flipkart Fashion pulled a Secret Santa surprise on 50 unsuspecting customers and made their wishlists come true. Want to know how? Watch this video

Flipkart’s Buyback Guarantee helped these shoppers afford their dream smartphones

Waiting for a chance to upgrade to a new smartphone? Take a tip from these smart shoppers, who not only achieved their goals with Flipkart’s Buyback Guarantee but got great value for their old smartphones. Read their story.

#CustomerFirst – Prize-winning stories penned by Flipkart customers

Are Flipkart customers happy? No, they’re delighted! Our customers sent us fascinating stories of love and loyalty. We share with you the prize-winning #CustomerFirst anecdotes

Flipkart Customer Connect – old customers share new insights

In July 2017, the month of Flipkart Customer Connect, some of our most loyal and long-standing customers shared their most joyous shopping moments. Little did they know that Flipkart had a special surprise waiting for them. Here are some heartwarming stories

Mughal Sarai — what’s in a name for Flipkart customers here?

Even as Mughal Sarai wrestles with history over its impending renaming, Flipkart customers in this town famous for India’s busiest railway junction look forward to bigger changes

FLIPTALES

447-C, 12th Main, Koramangala — The house where Flipkart was born

Even as One Flipkart hogs the limelight, history still pervades Flipkart’s humble origins. At 447-C, the house where Flipkart started its journey 11 years ago, Flipsters still convene to conjure up a bit of the old magic

At Flipkart’s new office, a tribal art mural tells a proud Indian story

Celebrated Gond and Bhil artists brought together by A Hundred Hands painted an 80-foot tribal art wall mural at Flipkart’s new corporate office, fusing tradition and modernity in a pictorial depiction of a vibrant Indian marketplace. The panoramic wall mural is a surefire conversation starter. And just as well, because marketplaces begin as conversations.

Flipkart’s diversity drive makes every day Women’s Day

Camaraderie, equity and action — that’s what every day is about at Flipkart. And, on Women’s Day, we went all out to celebrate and look forward to work that has yet to be done.

Flipsters at work, but #PenguinDads first

At work, they’re busy innovating for a billion Indian online shoppers. At home? They wake up as early as 5.30 am so they don’t miss a second with their kids, they rush home on time to help with homework, and to feed, bathe and get their little ones ready for bed. To them, the most precious moments are the ones spent with their sons and daughters. Here’s what drives the #PenguinDads of Flipkart.

Women @ Work: What do women really want… in the workplace?

This Women’s Day, as we celebrate the innumerable contributions of women, we decided to ask an age-old question and flip it on its head: What do women want… in the workplace?

How Flipkart’s Women in Analytics are raising the bar with data

Fast-paced, impactful and literally the backbone — that’s what Analytics is all about at Flipkart. And among the many Analysts here are women trailblazers steering the biggest business decisions taken by the company every single day. We asked them about the ground realities and what it takes for a woman to succeed in a profession that’s defining the future. Here’s what they said.   

PARTNERSHIP STORIES

At Flipkart’s new office, a tribal art mural tells a proud Indian story

Celebrated Gond and Bhil artists brought together by A Hundred Hands painted an 80-foot tribal art wall mural at Flipkart’s new corporate office, fusing tradition and modernity in a pictorial depiction of a vibrant Indian marketplace. The panoramic wall mural is a surefire conversation starter. And just as well, because marketplaces begin as conversations.

State Of The UPI – All that glitters is not gold (a PhonePe blog repost)

UPI Transaction Volumes only tell half the story. A balanced scorecard of UPI should also include Total Transactions, Number of unique customers as well as the implied metrics of Average Transaction Value (ATV) and Average Transactions per Customer (ATPC). Neck to neck, here’s how the PhonePe-Paytm numbers stack up.

Flipkart & Xiaomi launch Mi LED TV 4 — the smartest TV of them all

Why do the top international brands choose to partner with Flipkart? Here’s a case in point: Four years after it began its fruitful partnership with Flipkart on mobiles, Xiaomi is entering the smart TV market with the launch of the Mi LED TV 4. Here’s everything you need to know about this exciting new partnership and what’s in store for you.

How Happy and Flipkart birthed the Flipkart Kids

It wasn’t a marriage of convenience but Flipkart Kids was by all means a love-child. Discover the story behind the famous No Kidding No Worries ad films and how the Flipkart-Happy partnership made Brand Flipkart a national sensation

From dreamers to achievers: Flipkart’s top women sellers make a mark

Modern India has no place for gender inequality. And playing a significant part in spreading this message are Flipkart’s top women sellers. Their partnership with Flipkart has not only been the wind beneath their wings, helping them soar to success, but has also brought a sea change in product offerings for Indian consumers. Here’s their inspiring story

#FlipkartPartners – Celebrating the Power of Partnerships

Catch up on all the action that you missed at the #FlipkartPartners Meet – More power to the Power of Partnership!

LATEST IN MOBILES

Flipkart Mobiles Bonanza Sale: Unbeatable deals on Xiaomi, Samsung, Google Pixel 2 & more

It’s time to pick a smarter pocket companion and start off 2018 with a stylish new smartphone. Whether you’re looking for a selfie camera par excellence or an epic battery that beats the clock, choose from the latest models during the Flipkart Mobiles Bonanza Sale from January 3-5. Here’s a look at everything on offer — from the best budget buys to the top flagship smartphones, at unbeatable prices.

Flipkart’s Buyback Guarantee helped these shoppers afford their dream smartphones

Waiting for a chance to upgrade to a new smartphone? Take a tip from these smart shoppers, who not only achieved their goals with Flipkart’s Buyback Guarantee but got great value for their old smartphones. Read their story.

Billion Capture+ Customer Reviews – Read what certified buyers are saying

Made from reviews by Indians, for Indians, the Billion Capture+ is capturing hearts across the country. Don’t want to take our word for it? Read the first-hand experiences of everyday Indians in these honest and transparent customer reviews to get a real-life feel of what the Billion Capture+ is all about. Gear up for the next sale on November 20, 2017

Moto X4 #OnlyOnFlipkart: Experience perfection with the best offers!

Being the first popular smartphone brand to start selling exclusively online in India, Motorola has always paid special attention to the unique needs of Indian smartphone owners. With the Moto X4, Lenovo has once again managed to set new standards in providing a stellar smartphone experience.

The OPPO F3 Plus with 6GB RAM: An online exclusive #OnlyOnFlipkart

OPPO, the brand synonymous with ‘selfie beautification,’ has fast become a household name in India. For its latest offering, the F3 Plus 6GB, it has partnered exclusively with Flipkart to launch a smartphone with camera specs that far outshine competition.

Billion Capture+ — a dual camera phone with flagship features made for India

A smartphone user base of over 300 million is proof that modern India loves technology. The question is — is there anything better than easy access to the best smartphone technology? With its new smartphone, Flipkart provides a definitive answer. An outstanding dual camera, a fast-charging adaptor out of the box for a huge battery, the latest stock Android OS, unlimited cloud storage and the best-in-class processor all in one phone that’s easy on the wallet? Now that’s a killer idea that every Indian will be excited about. Presenting the Billion Capture+ – a phone that’s truly Made For India.

TALES OF INNOVATION

Gridlock Hackathon grand finale – the biggest winner was Bengaluru!

In June, 2017, Flipkart invited entries from smart innovators for the Gridlock Hackathon, a unique event that brought together sharp minds, cutting-edge research and technology solutions to Bengaluru’s traffic snarls. Were the hacks good enough to solve Bengaluru’s traffic woes? Here’s the update

Unboxed – How Mumbai’s Dabbawallas & Flipkart make customers smile

Will modern e-commerce wipe out Mumbai’s Dabbawallas? Diving deep into the two-year-old partnership between Flipkart and this esteemed Mumbai institution, we pondered this question and unearthed a different story — one of challenge, triumph and deep customer-focused innovation

How Flipkart innovated to build India’s exemplary e-commerce marketplace

The e-commerce marketplace in India is dominated by innovations that Flipkart has pioneered. This is the story of the key steps that India’s online shopping powerhouse has taken to build a vibrant ecosystem of sellers and customers

Decoding Flipkart Hackday – the untold stories behind Flipkart’s greatest innovations

‘Hack: The act of improvising on a problem, effectively and unconventionally, to derive a temporary or permanent solution.’ While most contemporary definitions of the word might redirect you to similar phrases, for Flipkart the connotation weighs something much more than a prescribed meaning. Something that is especially evident during the Flipkart Hackday events. In this story we hack into history to decode the DNA of this unique culture of innovation in India’s largest e-commerce marketplace, and dive into the pool of codes and ideas that paved the way for Flipkart.

#BIG10Innovation – Solve Bengaluru’s Traffic woes w/ Sridhar Pabbisetty & Utkarsh B

Ahead of the Gridlock Hackathon finale, Flipkart Stories hosts a special edition of the #BIG10Innovation Tweetchat on “Tech Solutions for Bengaluru’s Traffic Woes”. Mark the date – June 27, 2017 at 3 pm IST. Our panelists are Sridhar Pabbisetty, CEO of Namma Bengaluru Foundation, and Utkarsh B, Principal Architect, Flipkart. Tweet your questions on Bengaluru’s traffic governance issues to Sridhar (@psridharp) and your tech-related questions to Utkarsh (@eutkarsh) with the hashtag #BIG10Innovation. The 3 best questions from participants and the 3 best answers to the panelists’ questions win prizes from Flipkart.

Customer-inspired Innovation – #BIG10Innovation Tweetchat with Ram Papatla and Ranjith Boyanapalli

Submit your questions for the #BIG10Innovation tweetchat on Customer-inspired Innovation with Ram Papatla – Vice President, Product Management at Flipkart and Ranjith Boyanapalli – Vice President of Product at Flipkart, on Tuesday, June 20, 2017. The 3 best questions and the 3 best answers win Flipkart vouchers.

SAFE SHOPPING TIPS

Fraud, scams and fake offers: How to avoid them and shop safe on Flipkart

Don’t fall prey to unauthorized websites, fake social media posts and fraudulent messages claiming to offer you unbelievable deals and discounts on Flipkart. Here’s a tip sheet for safe shopping.

Debit Card EMI from Flipkart — Here’s everything you need to know

Don’t be put off by the price tags of your favorite products. With Debit Card EMI from Flipkart, your debit card becomes your passport to affordable buying

All you need to know about Flipkart’s Buyback Guarantee

What if the cost of your favorite smartphone was slashed to a much more affordable rate? A Buyback Guarantee from Flipkart helps you upgrade to your next smartphone with ease, by offering a great price on your existing handset. It’s simple, transparent, and guaranteed to provide the best exchange value.

Beware of fake Flipkart jobs and fraud employment agents

Did you or someone you know receive an email or SMS text message promising a job at Flipkart in exchange for payment? Don’t be fooled by fake Flipkart job offers and fraudulent recruitment agents. Here’s what to do if you receive such messages

Flipkart Perfect Buy — finally, a one-stop experience for large appliance shopping

Flipkart’s newly launched Perfect Buy Store offers customers a novel online experience to discover, shortlist, purchase and enjoy their Large Appliance — from televisions and washing machines to refrigerators and more

Flipkart product returns process – How it works and what you need to keep in mind

This simple guide will help you understand how the Flipkart product returns process works, making your shopping and returns experience smooth and convenient