Street addresses in India tell a story in themselves. Some are short, some are long, and some are detailed, and some are incomprehensible. A uniquely Indian problem, addresses pose a riddle to data scientists, and a frustrating, revenue-bleeding headache for businesses that rely on last-mile logistics. Flipkart’s data scientists have developed a machine learning model that not only makes sense of complex Indian addresses but also finds application in detecting and eliminating address fraud. Read all about another #AIForIndia solution that Flipkart pioneered
It wasn't a marriage of convenience but Flipkart Kids was by all means a love-child. Discover the story behind the famous No Kidding No Worries ad films and how the Flipkart-Happy partnership made Brand Flipkart a national sensation
Renuka Khandelwal walked into an all-male engineering team in 2010. Flipkart’s first woman engineer reflects on the excitement of startup life and that core Flipkart value of R.E.S.P.E.C.T.
In 2010, an inexperienced B-school graduate built the foundation of Flipkart’s game-changing outbound logistics organization. Vinoth Poovalingam, who took eKart from the drawing board to reality, reflects on the excitement of his roller-coaster ride as a Flipster
In quest of big tales from small-town India, Flipkart Stories ventures nervously to Wasseypur. In this coal town made darker by Anurag Kashyap’s films, we found Digital Indians hungry for more than just Bollywood and bullets
The map of Digital India is ever expanding to accommodate the spread of e-commerce, but not without its share of growth pangs. In Asansol, West Bengal’s second-largest city, suburban customers find unique solutions to overcome last-mile delivery hurdles
During Big Billion Days 2016, a young man in Makhu, Punjab shopped online for the first time and ordered a pair of sneakers. Flipkart Chairman Sachin visited the village of Joge Wala to meet this new Flipkart customer and deliver the shoes in person. Read this extraordinary story
Ranchi, one of 100 cities under the Smart Cities Mission, is not new to online shopping. Flipkart customers here seek more than just deals and discounts. What will it take to win their hearts, to turn their flirtation with online shopping into an evergreen romance?
Ten years after graduating from IIT Delhi, Sachin Bansal and Binny Bansal are seen as role models for giving entrepreneurship a good name. This is the story of how they met
Entrepreneurial failure fueled Ankit Nagori's quest for glory. Six years later, the poster-boy of meritocracy at India's largest e-commerce marketplace is poised to scale new heights on his own steam