Four months since its launch, 2GUD.com has captured and redefined the market for refurbished mobiles and electronic appliances in India. Read the story of the Flipkart team that worked behind the scenes to conceive and execute this path-breaking business innovation that has delivered on the promise of trust and convenience
Even as One Flipkart hogs the limelight, history still pervades Flipkart’s humble origins. At 447-C, the house where Flipkart started its journey 11 years ago, Flipsters still convene to conjure up a bit of the old magic
Celebrated Gond and Bhil artists brought together by A Hundred Hands painted an 80-foot tribal art wall mural at Flipkart’s new corporate office, fusing tradition and modernity in a pictorial depiction of a vibrant Indian marketplace. The panoramic wall mural is a surefire conversation starter. And just as well, because marketplaces begin as conversations.
Street addresses in India tell a story in themselves. Some are short, some are long, and some are detailed, and some are incomprehensible. A uniquely Indian problem, addresses pose a riddle to data scientists, and a frustrating, revenue-bleeding headache for businesses that rely on last-mile logistics. Flipkart’s data scientists have developed a machine learning model that not only makes sense of complex Indian addresses but also finds application in detecting and eliminating address fraud. Read all about another #AIForIndia solution that Flipkart pioneered
Artificial Intelligence is no longer the future. It is here. To build AI For India, to make Indians realize and reap the benefits of AI, data scientists and engineers must passionately embrace the mission of solving unique problems for India. And Flipkart, says co-founder Sachin Bansal, is the best place to make a trailblazing career doing just that
It wasn't a marriage of convenience but Flipkart Kids was by all means a love-child. Discover the story behind the famous No Kidding No Worries ad films and how the Flipkart-Happy partnership made Brand Flipkart a national sensation
Renuka Khandelwal walked into an all-male engineering team in 2010. Flipkart’s first woman engineer reflects on the excitement of startup life and that core Flipkart value of R.E.S.P.E.C.T.
In 2010, an inexperienced B-school graduate built the foundation of Flipkart’s game-changing outbound logistics organization. Vinoth Poovalingam, who took eKart from the drawing board to reality, reflects on the excitement of his roller-coaster ride as a Flipster
Words can break barriers, create bonds, connect strangers, and even script a change. Saurabh Sharma’s bestselling novel has done all this and more. Armed with qualities of ruthless tenacity, innovation and thinking big — values that every Flipster strives to live by — Saurabh has written his own success story
In quest of big tales from small-town India, Flipkart Stories ventures nervously to Wasseypur. In this coal town made darker by Anurag Kashyap’s films, we found Digital Indians hungry for more than just Bollywood and bullets. Shoppers in this crowded little town in Jharkhand are savvier than you think. They have refined tastes, and they 'gang up' at cybercafes to make collaborative buying decisions. In Wasseypur, Digital India has arrived!