Long before the much-talked-about Indian e-commerce wave credited to the millennial breed of Indian unicorns made its presence felt, a silent revolution that began in the 1990s had already empowered the Indian traveler with access to online railway ticket reservation. The man who helmed this project, Amitabh Pandey, is a former economics teacher and academic. Pandey, who has also authored three books of fiction, relates the story of India’s first e-commerce revolution in his new book, When It Clicks — Field Notes From India’s e-Commerce Revolution. Read excerpts from an exclusive interview and buy the book on Flipkart
In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
Four months since its launch, 2GUD.com has captured and redefined the market for refurbished mobiles and electronic appliances in India. Read the story of the Flipkart team that worked behind the scenes to conceive and execute this path-breaking business innovation that has delivered on the promise of trust and convenience
Even as One Flipkart hogs the limelight, history still pervades Flipkart’s humble origins. At 447-C, the house where Flipkart started its journey 11 years ago, Flipsters still convene to conjure up a bit of the old magic
Celebrated Gond and Bhil artists brought together by A Hundred Hands painted an 80-foot tribal art wall mural at Flipkart’s new corporate office, fusing tradition and modernity in a pictorial depiction of a vibrant Indian marketplace. The panoramic wall mural is a surefire conversation starter. And just as well, because marketplaces begin as conversations.
Street addresses in India tell a story in themselves. Some are short, some are long, and some are detailed, and some are incomprehensible. A uniquely Indian problem, addresses pose a riddle to data scientists, and a frustrating, revenue-bleeding headache for businesses that rely on last-mile logistics. Flipkart’s data scientists have developed a machine learning model that not only makes sense of complex Indian addresses but also finds application in detecting and eliminating address fraud. Read all about another #AIForIndia solution that Flipkart pioneered
Artificial Intelligence is no longer the future. It is here. To build AI For India, to make Indians realize and reap the benefits of AI, data scientists and engineers must passionately embrace the mission of solving unique problems for India. And Flipkart, says co-founder Sachin Bansal, is the best place to make a trailblazing career doing just that
It wasn't a marriage of convenience but Flipkart Kids was by all means a love-child. Discover the story behind the famous No Kidding No Worries ad films and how the Flipkart-Happy partnership made Brand Flipkart a national sensation
Renuka Khandelwal walked into an all-male engineering team in 2010. Flipkart’s first woman engineer reflects on the excitement of startup life and that core Flipkart value of R.E.S.P.E.C.T.
In 2010, an inexperienced B-school graduate built the foundation of Flipkart’s game-changing outbound logistics organization. Vinoth Poovalingam, who took eKart from the drawing board to reality, reflects on the excitement of his roller-coaster ride as a Flipster