seller stories

Handmade paper from Jalaun, Uttar Pradesh, recognized under the One District One Product initiative, is more than a source of craft for Shivani Srivastava. Through her brand, Cutrunn Creations, she is turning handmade paper diaries, bags, and stationery into steady income for rural women in Bundelkhand. An MSW (Master of Social Work) graduate who grew up watching her father run a grassroots NGO, this Flipkart Samarth seller blends social work with entrepreneurship. In Shivani’s home-based workplace, underserved women earn a dignified living by learning key skills and incorporating sustainability through zero-waste packaging. Read to know how Shivani is building a model of women’s empowerment that strengthens livelihoods, makes Jalaun a better place for the community, and preserves local craft traditions.