April 29, 2026: Flipkart, India’s homegrown e-commerce marketplace, in collaboration with Counterpoint Research, unveiled the Smartphone Insights Report 2026 at Flipkart - India’s Favourite Smartphone Awards, attended by over 400 creators, brands and industry partners. The report highlights a fundamental shift in India’s smartphone market , where consumers are moving beyond spec-led upgrades toward more intentional, experience-driven purchase decisions , balancing performance, AI capabilities and long-term value. As the category matures, this evolution reflects a transition from rapid adoption to