Bengaluru, October 9, 2026: India turned up for The Big Billion Days. In the opening hour of the 13th edition, Flipkart recorded 6.3 million concurrent users in a minute , kicking off the country's festive shopping season. Every 15th Indian online shopper visited Flipkart in that first hour, with over 6x more Indians shopping on the platform than in a regular hour and new customers growing 34%. Early Access opened at midnight on October 8 for Flipkart Plus and Black