In 2019, we launched the Flipkart Samarth program to strengthen our commitment to bringing India’s artisans, weavers, MSMEs and small businesses into the e-commerce fold.
Earlier this year, three incredible women artisans welcomed us into their workspace in Kullu, Himachal Pradesh. Under the aegis of the National Urban Livelihoods Mission, these women, like many others in their community, craft the region’s traditional woolen and 100% handmade products. Recently NULM joined hands with Flipkart Samarth – a partnership that spans 25 states – enabling these products to reach customers across India.
Watch as three women artisans tell us how Flipkart Samarth and e-commerce opened windows of opportunity, boosted their craft and income, and gave them access to a customer base they never imagined they’d reach.
Watch the video below:
Today, Flipkart Samarth supports 700,000 livelihoods and counting across the country. It continues to embrace into the e-commerce fold, partners from diverse backgrounds and the remotest parts of the country. Our efforts empower underserved communities and help them earn a sustainable income while also giving our customers access to authentic, local, handmade and heritage-rich products from traditional markets.
Flipkart Samarth also works closely with government bodies, NGOs and livelihood missions to identify and empower rural entrepreneurs, women-led enterprises, differently-abled entrepreneurs, artisans and weavers.