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Vishnu Sreekumar
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#ArtFormsOfIndia: Garvi Gurjari-Flipkart partnership showcases the best of Gujarat’s artisanal heritage

The partnership between Flipkart and Garvi Gurjari has brought scores of Gujarat’s artisans into the e-commerce fold, helping them gain access to a pan-India market. Thanks to the state’s centuries-old tradition of arts and crafts, their repertoire of products are awe-inspiring in their intricacy and craftsmanship. Take a closer look at the selection of products curated by them for this #TheBigBillionDays under the #ArtFormsOfIndia initiative.
Team Flipkart Stories
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#ArtFormsOfIndia: Meet the artisans dreaming big with Flipkart Samarth and NULM

As part of the Flipkart Samarth-NULM partnership, scores of artisans and craftspersons across India are eagerly awaiting The Big Billion Days to showcase their products and ensure sales to support their craft. Take a virtual trip to their hometowns and trace the making of your #ArtFormsOfIndia products from the artisans themselves, and be sure to support them this festive season on Flipkart.
Team Flipkart Stories
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Creating opportunity & inclusion for people with disabilities: The Atypical Advantage story

When he tried to hire a voice-over artist and a model with disabilities for a leading corporate entity, Vineet Saraiwala struggled to find anybody. Disappointed, Vineet envisioned a platform where persons with disabilities could showcase their talent and find employment with ease. The vision gave birth to Atypical Advantage. Today, partnering with Flipkart Samarth, Atypical Advantage sells artworks and products made by people with disabilities to customers across the country. We spoke to Vineet as Atypical Advantage gears up for their first-ever The Big Billion Days sale. Here’s their story.
Sophia Stephen
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With Flipkart Samarth, Punjab’s women artisans hope for a post-pandemic business revival

The world had shifted online, but these women artisans had not.’ When the pandemic led to a near-complete halt in sales and incomes of Punjab’s women artisans, the self-help groups they belonged to turned to e-commerce. With training, multiple benefits, and an introduction to the world of online business, the women are optimistic that their handmade and original designs will receive the recognition they deserve and lead to better lives and days ahead.
Team Flipkart Stories
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In Andhra Pradesh, handloom weavers preserve century-old traditions and thrive with Flipkart Samarth

For generations, communities in Andhra Pradesh have painstakingly kept alive the ancient Indian tradition of handloom weaving. An intricate process, these garments take days to produce. Additionally, the weavers face multiple challenges in selling their products and earning a sustainable living. In late 2020, APCO, the apex body for weaver societies, joined hands with Flipkart Samarth to bring the state’s handloom products into the e-commerce fold. Now, not only do the weavers have access to a pan-India customer base and better incomes, they’re also learning to incorporate market insights to design and create products that cater to this audience.
Team Flipkart Stories
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How a seller in Jaipur found his Comfort Zone with Flipkart Samarth

Having worked 18 years in the mattress manufacturing industry, Sadik Hussain watched his peers progress and move forward, and couldn’t wait to do the same. Determined to forge his own destiny, he started a business with the skills and experience he had in abundance. Today, this Flipkart Samarth seller runs a profitable business and is proud of his journey. Read his heartwarming story and be inspired.
Jishnu Murali
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#HumansOfBBD – Meet the people who make India’s biggest sale truly special

Days and nights of hard work, endless hours of phone calls, back-to-back meetings, unfaltering attention to detail, and passion to keep Flipkart’s customer promise — these #HumansOfBBD do everything to make India’s favorite sale truly special. Even amid a global pandemic, they ensure that our customers across the country have access to and can purchase everything they need, from the safety of their homes, at affordable prices! Each of these individuals has an incredible life story to share — these are stories of courage, resilience, determination, and everything that makes us all human.
Jishnu Murali
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In Odisha, a weaver community’s 100-year-old craft flourishes with Flipkart

With Flipkart and e-commerce, this community of weavers from Odisha has taken its renowned textile handicraft and handloom skills nationwide. In this story, young Chitrangan Pal represents his community as a Flipkart seller and talks about how this work is an integral part of their culture and that, with changing times, traditions too have evolved for the best.