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Jishnu Murali
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In Odisha, a weaver community’s 100-year-old craft flourishes with Flipkart

With Flipkart and e-commerce, this community of weavers from Odisha has taken its renowned textile handicraft and handloom skills nationwide. In this story, young Chitrangan Pal represents his community as a Flipkart seller and talks about how this work is an integral part of their culture and that, with changing times, traditions too have evolved for the best.
Sophia Stephen
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Embracing e-commerce with Flipkart Samarth, India’s traditional artisans welcome a brighter future

India's artisans have long toiled to keep traditional crafts alive. But for decades, they've struggled to make a sustainable living. With Flipkart Samarth and its NGO partners, they now hope for access to a pan-India market, preservation of their art and a permanent flow of income. From Telangana to Kashmir, Tamil Nadu to Madhya Pradesh - read these remarkable stories of courage, hard work and conviction.
Team Flipkart Stories

Flipkart launches ‘Samarth’ to empower Indian artisans, weavers and craftsmen

- ‘Flipkart Samarth’ will uplift artisans and Indian handicraft communities with national market access - The country’s artisans, weavers and craftsmen will be supported by Flipkart with a range of benefits to help them establish and grow their business, and enhance their income - Initiative designed to help uplift and empower under-served sections of society, while democratizing e-commerce - Hon’ble MoS Finance & Corporate Affairs Sh. Anurag Singh Thakur supported and launched the Flipkart ‘Samarth’ initiative by gracing the occasion as Chief Guest