India’s e-retail story is transforming – faster, broader, and deeper than ever before. How India Shops Online 2025, co-authored by Bain & Company and Flipkart, explores the emerging forces shaping the next wave of online shopping. With over 60% of new shoppers and sellers now emerging from Tier-3+ cities, the mainstreaming of quick commerce, and Gen Z driving digital-first, trend-led purchases – this report captures the evolution of Bharat’s digital economy in real time. From behavioural shifts and regional insights to business model disruptions and category growth, this data-driven report is essential for every brand, seller, and stakeholder in the e-commerce ecosystem. Download the full report now.