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#SellfMade: From homemaker to hotshot entrepreneur — this Flipkart seller overcame adversity to fulfil her dreams

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To many, selling online means access to the entire Indian market. For a few others, it’s a way to break gender bias and take a firm step towards independence. In the second story of our #SellfMade series, read how Flipkart seller Monica Saini, owner of MP Mega Store in Delhi, quashed her family’s age-old refrain that women should only take care of the home, by becoming an ace online entrepreneur on Flipkart.

#SellfMade: From homemaker to hotshot entrepreneur — this Flipkart seller overcame adversity to fulfil her dreams

Monica Saini, Flipkart Seller from Delhi

As told to Jishnu Murali

Starting a business was my first independent step. It was a big move for me. My husband’s friend runs an online business selling mobile phones and accessories. I wanted to earn my own living too, but I was discouraged from doing so. My family too was against me leaving the house to work.

I am from a small village called Madhavgarh in Madhya Pradesh. Villages in India are still under the impression that girls shouldn’t be sent out to make a living. My husband is from Delhi but when I moved there, circumstances once again stood in the way of me getting a job. My mother-in-law wasn’t comfortable with me leaving the house to work, but she was okay with the idea of me working from home. That’s when I decided I’d start my own business.

There are many schools in my neighborhood. And the schools here use blackboards. So I came up with the idea of selling blackboards and whiteboards to schools. And bearing my customers in mind, I also decided to sell chalk and markers with the boards. I started selling on Flipkart in the year 2018. It was my husband’s suggestion — he too started to believe in what I was doing and thought Flipkart was the way to go.

I faced a few challenges when I started. I couldn’t decide where to procure the material from.
Initially, I sourced my products from different vendors. But now, I get them from one vendor. Selling online has taught me a lot about how a business runs.

I’ve learnt so much in my journey so far. I’ve become comfortable with technology — when I started out, I couldn’t do much with a computer and my husband had to help me. But now, I run almost the entire business on my own. And I’ve had to learn fast to keep up with the growth of my business. When I started selling online, I was receiving 1 or 2 orders every day, but now I have to meet requirements for almost 22 orders in a day! My growth has also inspired my mother-in-law. She now takes care of my baby while I work to grow the business.

Also read: #SellfMade – Flipkart helped this seller realize her dreams. Now, she’s helping other women like her

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About the Author

Jishnu Murali

Jishnu Murali is a writer with Flipkart Stories. He's up for experiencing different cultures through cuisine, history and tradition. Music sustains him, as does dark humor.