Mumbai, May 8, 2019: Flipkart, India’s leading e-commerce marketplace, today announced the launch of ‘Flipkart Supermart’, its online grocery store, in Mumbai. The launch guarantees customers in the metropolis access to high quality Grocery products, the best savings and offers, and the most convenient and easy delivery options in grocery shopping.
The platform’s groceries portfolio currently spans staples, FMCG and dairy products, with a private brand offering that also offers staples. Currently, Flipkart delivers in 91 PIN codes in Mumbai, which represents 75% of the city’s serviceable PIN codes, covering Western and central suburbs, and up to Navi Mumbai. With the launch of Supermart in Western India, Flipkart expects to collaborate with farmers, producer organisations and local MSMEs (Micro, Small and Medium Enterprises) to create a sustainable ecosystem, add jobs to the economy, and bring a superior experience to customers.
Flipkart has set up a separate supply chain for groceries in the city that includes fulfillment centers and a last-mile delivery network custom designed to solve for some of the unique challenges the city poses. Flipkart Supermart is live in Bengaluru, Chennai, Hyderabad and Delhi, and has seen phenomenal response from shoppers.
The launch of Flipkart Supermart in Mumbai assumes significance as Grocery, which is the biggest retail category in India, is also the most under-penetrated among major categories in Indian e-commerce. According to estimates, India’s grocery market is currently pegged at $400 billion, with e-commerce accounting for just 0.5% of that. As a result, analysts have pegged the grocery space as the next phase of growth for the e-commerce industry as a whole, due to its potential for new customer acquisition and repeat purchases.
As part of the launch, Flipkart Supermart promises free delivery on orders above Rs. 600, the best prices on top brands, and Re. 1 deals — a concept pioneered by Flipkart — all with the intention of providing the maximum savings to customers.
“With Flipkart Supermart, we see tremendous potential for us to leverage our expertise in logistics and technology to give our customers the maximum savings, convenience, quality, and breadth of selection. Our grocery business has grown phenomenally over the last year, making this the right time for us to bring our seamless shopping experience to Mumbaikars. We are constantly working to improve our offerings and are looking forward to excelling in this space,” said Manish Kumar, Head of Grocery at Flipkart.
Built from scratch to cater to grocery-specific user needs, and hinging on principles of quality, affordability, and convenience, Flipkart Supermart offers bigger savings compared to any store, delivery at doorstep at a preferred time slot, and products with freshness guarantee and ‘Best Before Date’ present for each product on the display page.
Additionally, it provides a grocery shopping experience that is customized for enabling users to buy multiple items seamlessly, navigate an aisle-like shopping experience and get direct access to offers, quick buys and top deals. The category can be accessed through Flipkart’s Android and iOS mobile apps, as well as its desktop and mobile websites.
To ensure maximum value for customers, Flipkart promises open-box slotted deliveries for easy doorstep returns. Flipkart also ensures stringent quality as per FSSAI norms, with regular checks at warehouse and storage areas, as well as during inwarding and outwarding of products.
|Key Value Proposition of Flipkart Supermart|
|Better Savings||Bigger, everyday discounts on entire portfolio|
|Better Convenience||Products delivered at doorstep in preferred time slot. Next day delivery gives customers convenience|
|Better Quality||All products come with freshness guarantee. ‘Best Before Date’ is shown for all products on product page|
|Buy Now Pay Later||Select customers have access to Flipkart Buy Now Pay Later, where they can keep on buying groceries and pay by the 10th of next month|
|Open Box Delivery||Allows customers to verify products at the time of delivery; customers can return individual products from the basket – aids easy, returns|
|Private brands||‘Supermart Select’ fills critical gaps of selection, quality, pricing, and provides brand assured guarantee. Sourced directly from farms, and packed under supervision after rigorous quality checks|
|Dedicated Supply Chain||Dedicated, cost-efficient groceries supply chain set up to solve for problems of Quality, Savings and Convenience|