Toys For A Smile – How you helped make this Children’s Day extra special!

This Children’s Day, thousands of kids from government schools across Karnataka were in for a happy surprise. And in return, Flipsters were rewarded with hearts full of gratitude. Do you know that you helped make this happen? Read how Flipkart and its customers helped spread the joy with the #ToysForASmile campaign.

Children's Day

They love coming to school most days, but today is even better than most days. They’re dressed in their best — bright lehengas with intricate embroidery, crisp shirts and formal pants, and the widest smiles for Children’s Day. And little do they know that their day is going to become extra special, with a big surprise in store just for them.

Watch a video of the special day:

When a special delivery from Flipkart, along with Flipsters, makes their way into various government primary schools in Bengaluru, the children can barely contain their excitement. “Chocolate!” “Toys?” “What is it?”

Children's Day
Can you guess what it is? Children at a Bengaluru government school can barely contain their excitement about the big surprise

“We decided to do a fun campaign for kids this Children’s Day,” says Anisha Tandon, Senior Category Manager, Books & General Merchandise, who is part of the Flipkart team that conceptualized the Toys For A Smile Campaign. From November 7-14, each time a customer bought a toy on Flipkart, we kept one aside to gift it to children in Karnataka’s government schools. The campaign was put together by the Books and General Merchandise team of Flipkart in partnership with leading toy brands, including Lego, Nerf, Disney, Marvel and My Little Pony.

On Children’s Day, Flipkart volunteers spread out to government schools with boxes of toys to gift #ToysForASmile to thousands of kids.

Children's Day
Flipkart volunteers hand out toys to kids eager to get their hands on their Children’s Day special surprise

“We’ve picked toys that are either educational or toys that the kids would otherwise not get. We thought that it should either help them learn or have fun with. We chose age-specific toys, but not gender-specific,” adds Anisha.

Once the boxes are opened to reveal the toys, the kids are all smiles and wide eyes. Yet, they gather the patience to form a queue to collect their toys and say, “Thank you.” And then, there’s no stopping the excitement. Comparing toys, figuring out how to use them, and declaring which one’s the best of them all, it’s all laughter and joy in the air.

Chithra and Anju, who are in Class 5 and 7 respectively, can’t wait to go back home and share their brand-new toys with their siblings. They’ve decided they like the dolls and the fidget spinners the best, beaming and holding out their gifts.

“This brought a different flavor to my day,” says Neha Agrahari, Associate Director, Books & General Merchandise. “I think the smiles say it all. The excitement and just the feeling of joy when they got the toys, and even the curiosity was very touching. I would like to thank our brand partners and Flipkart customers who helped us make this day possible,” she adds.

For Nishit Garg, Senior Director at Flipkart, it was the intent that made the difference. “You can have all the money in the world, but if you don’t have the right intent, it does not feel the same,” he says, adding, “Organizations are made of people and their intent is what comes through.”

Uday Jyoti, who has worked at the Government Primary School in Bengaluru’s Devarabeesanahalli for 14 years, sums it up best: “I’ve seen through many Children’s Days in this school, but this year, they were especially happy because of the toys. When children become excited, it is palpable to everyone.”

So take a nostalgic ride with us to schooldays when happiness was in the simpler things and see the joy in the children’s eyes, because you made it happen.

Children's Day
All dressed up for the big day – Children’s Day means bye-bye school uniform!


Children's Day
There’s nothing kids love more than candy, and what better way to celebrate Children’s Day than with a generous helping of cotton candy


Children's Day
Assembly time – children gather in the courtyard to kick off the day’s festivities


Children's Day
Lunch break! The happiest time of the day


Children's Day
This little one is already having fun with his gift. You can never go wrong with a fidget spinner!


Children's Day
A song, a dance and a whole lot of love. The day’s festivities take off!


Children's Day
Flower power: These little girls took a quick break from the festivities to adorn their hair with bright flowers


Children's Day
The toys were sorted according to age groups, to ensure that none of the children would be bored with their gifts


Children's Day
All smiles and wide eyes – the day was all about laughter and joy in the air


Children's Day
Happy Children’s Day! Kids at a government school with their toys, and Flipkart volunteers, after a long and exciting day. Photo: Amanda Lisa Sequeira

Photographs by Arjun Paul

Also read: Working miracles: Flipsters chip in for an unconventional Mother’s Day gift

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