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Roshan Pai
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A Suitable “Bhai” – How MunnaBoy and Short Circuit made SuperCoins super cool

Flipkart's recent ad campaign has received much love from customers across the country. In this story, we give you a behind-the-scenes look at the making of this campaign, and how Flipkart's adorable "Kidults" captured the collective imagination of the nation with their take on the dynamic duo from the Munnabhai film franchise! Read on to know what it took for this campaign to come to life.