Home Tag "Flipkart"
Bijoy Venugopal
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How Books and General Merchandise turned a new page for Flipkart

In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
Jishnu Murali
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Simon Says, Let’s Talk Digital – Leveraging data to create value for customers

A world-renowned brand and marketing strategist, a widely published author, one of Asia’s Most Influential Digital Marketers, a music producer, a wannabe DJ (in his words), occasionally an organizer of tasting nights for the Singapore Whisky Society and the hugely popular #SataySocial street-food event. Can you believe that we’re talking about just one man? His name is Simon Kemp. And his most recent visit to India saw him convey his love for all things data, to India’s largest e-commerce platform, Flipkart.
Vishnu Nair
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Soldiering On: For these sellers, Flipkart Troops saved The Big Billion Days!

For the thousands of small- and medium-sized sellers in Flipkart’s Marketplace ecosystem, The Big Billion Days sale is the most exciting and stressful time of the year. With the number of orders going up as much as ten times, they need all the help they can get. That’s why this year, Flipkart launched the Flipkart Troops initiative — an enthusiastic group of young students who traveled from warehouse to warehouse, helping with packaging. This logistical dream team not only finished the mountain of work on time, but also put a smile on the sellers’ faces. Read their story
Team Flipkart Stories
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Spoil your sibling silly: This Rakshabandhan, shop for more on Flipkart’s Rakhi Store

Whether you’re partners in crime, always pulling each other’s legs or infamous for squabbling over the little things, come Rakshabandhan, all is forgiven! It’s tradition to let your brother or sister know that you care and you’ll always be there for them, and what better way to say it than with a gift? Whether you’re a thoughtful gift-giver or a last-minute shopper, Flipkart’s Rakhi Store has you covered. Here’s a sneak peek at what’s in store.