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Inside Flipkart

Decoding Flipkart Hackday – the untold stories behind Flipkart’s greatest innovations

Madhu Karuthedath
‘Hack: The act of improvising on a problem, effectively and unconventionally, to derive a temporary or permanent solution.’ While most contemporary definitions of the word might redirect you to similar phrases, for Flipkart the connotation weighs something much more than a prescribed meaning. Something that is especially evident during the Flipkart Hackday events. In this story we hack into history to decode the DNA of this unique culture of innovation in India’s largest e-commerce marketplace, and dive into the pool of codes and ideas that paved the way for Flipkart.

How Flipkart’s Project EVA empowers women Wishmasters

Arjun Paul
For some customers in Bengaluru who shopped on Flipkart in 2016, opening the door to receive their deliveries became an experience to remember. In an innovative move that brought gender equality, women’s empowerment and equal opportunity to the doorstep, these customers discovered that their orders were delivered by a woman Wishmaster (delivery executive). A confident woman dressed in a t-shirt and trousers handed over their wishes, with a smile and a sparkle in her eye. This is the story of Flipkart’s Project EVA, an innovation that aims to empower women in the supply chain industry by proving that no workplace and no job description is an all-male bastion.

Travelling back to the future with Flipster Akshaya Shetty

In July 2011, Akshaya Shetty made a decision that was to change her life. She joined Flipkart, a small, enthusiastic e-commerce venture that was quickly expanding its footprint in India. However, between then and now a different story has transpired in Akshaya’s life, which was marked by changes when she stepped back into Flipkart for a second time in 2014. In Akshaya’s own words, this is what the transformation looked like.