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Roshan Pai
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A Suitable “Bhai” – How MunnaBoy and Short Circuit made SuperCoins super cool

Flipkart's recent ad campaign has received much love from customers across the country. In this story, we give you a behind-the-scenes look at the making of this campaign, and how Flipkart's adorable "Kidults" captured the collective imagination of the nation with their take on the dynamic duo from the Munnabhai film franchise! Read on to know what it took for this campaign to come to life.
Vishnu Sreekumar
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Age is just a number, not an excuse: Milind Soman wants you to #ChooseYourAge

From playing Captain Vyom in the 1998 television series to the Florida Ultraman challenge in 2017, Milind Soman has been capturing the imagination of the country for over two decades. After shooting to fame as an actor-turned-model, Milind Soman has now made fitness the focus of his life, competing in high-endurance marathons across the world, and defying his age time and again. On August 17, 2018, the 53-year-old fitness icon offered Flipsters a drink from the fountain of youth.
Team Flipkart Stories

How India’s “Penguin Dads” are redefining fatherhood

Indian Dads today want to be involved in every aspect of their child’s life. Be it helping with homework, or making the perfect omelette for breakfast, or taking time off from work to attend a PTA meeting, they are eager to divide parenting responsibilities equally. These dedicated dads are the torchbearers of a revolutionary change sweeping Indian society. Having keenly observed this remarkable transformation in parental roles over the last decade, Flipkart commissioned a study to understand what drives these extraordinary fathers. The findings are inspiring. To borrow an analogy from the animal kingdom, these ‘Penguin Dads’ are deeply involved and invested in their child’s upbringing all the way from birth to adolescence. Penguin Dads represent the face of a new, progressive India that is upending stereotypes and challenging the status quo. Flipkart, the homegrown icon of progressive India, is proud to raise a toast to these extraordinary Penguin Dads.