The year 2023 was an unprecedented one for online shopping with Tier II & III cities filling their carts and leveraging e-commerce like never before. Shoppers cheered for homegrown brands while the evergreen saree continued to drape India in elegance. India’s shopping choices veered towards health and selfcare too, with cycles and premium grooming products being some of the hottest picks! Read the FlipTrends 2023 to know more about the latest shopping trends that India set on Flipkart.
As we draw the curtain over the whirlwind year that was 2023, here’s a look at some of the top online shopping trends that shaped the year. While The Big Billion Days 2023 offered a kaleidoscope of choices that drew a record number of 1.4 billion customer visits, India shopped all year round.
Creating new firsts that defined the digital commerce landscape, consumers were aided by innovations such as the Flipkart camera, Flippi, Voice Search, and lots more.
India’s shopping spirit resonated with the diverse nature of our land, but our hearts thumped as one for Team India during the World Cup. When the demand for the blue jerseys soared, Flipkart sellers rose to the occasion to ensure every fan could wear blue proudly!
Read on to take a look at this and other buzzworthy shopping trends set by customers across India on Flipkart this year.
Tier II and III customers embrace the online family
India’s tier II and III cities and towns are brewing a shopping revolution.
While cities such as Bengaluru and New Delhi topped the list of metropolitan shoppers’ chart, Thiruvananthapuram, Patna, Lucknow, Ludhiana, Varanasi, Ernakulam, Guwahati, Cuttack, Medinipur, and Bankura were some of the top tier-1, 2 and 3 cities that had the busiest shopping carts this year. The Flipkart platform also witnessed over 41 million new customers up until November 2023.
India aspires to look good, feel good!
Draping India in elegance, Flipkart became the chosen saree destination in India. The evergreen saree set trends as the most-shopped product on Flipkart. Women’s clothing across ethnic, contemporary, and western wear wasn’t far behind as India ramped up its style game with e-commerce.
This was also the year that discerning shoppers prioritized quality and took the premium route to self-care. In 2023, premium styling products on Flipkart saw a 3X growth over 2022.
Grooming products made a splash with face care, hair care, and body care products stealing shoppers’ attention throughout the year. Face care products were the most shopped-for, followed by hair care and body care.
#VocalforLocal: The rise of homegrown brands
Shopping trends of 2023 make it clear that Flipkart customers are rooting for Made in India products and homegrown brands. From stylish apparel to innovative gadgets, local brands are having a moment with online shoppers.
Cricket fever bleeds blue online, too
During the ICC Cricket World Cup, when the entire nation turned into a sea of blue, Flipkart witnessed a frenzy. Team India jerseys flew off from Flipkart sellers’ shelves faster than sixes flying into the crowd!
Amidst the jersey-buying fest, one quirky search stood out, proving that Thala fans are a breed of their own. The quirkiest search on Flipkart was “Dhoni ka Bat”, showcasing that the unwavering love for Captain Cool never fades.
Hottest gadgets on the block
Throughout 2023, India’s shopping was fueled by searches for the latest tech. Bullet wireless headphones became the most sought-after tech product of the year.
The premium range of laptops saw a whopping 3.2X growth in sales. It doesn’t stop there. Other premium tech products also experienced a 3X surge in sales. Driven by the millennial and Gen-Z desire to capture every thrill of their lives on the lens, the demand for action/adventure cameras soared 4X as compared to 2022. Tablets too saw a 100% growth in contrast to FY22.
India makes strides towards a healthier lifestyle
India was on a fitness roll as shopping trends in 2023 saw a surge in health-focused accessories and products. Cycles emerged as the most-shopped product under the fitness category, followed by treadmills and dumbbells. Not just a metro trend, Berhampore, Puri, and Medinipur were the top tier-3 cities that shopped for these products in 2023.
As we step into 2024, only time will tell what you, our customers, prioritize, celebrate and go to bat for! No matter what it is, keep your wishlists ready and enjoy the unboxing.
