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Intelligent Fashion – How data weaves Flipkart’s private label brands

Sophia Stephen
Just five years from inception, Flipkart fashion ventured into private labels that have, in a short time, gone on to become bestsellers on the platform. What makes these brands tick? An enviable stash of data that decodes just what today’s Indian shopper seeks and a capable in-house team at its stylish Bangalore headquarters that has one single goal — to marry this data with creative expertise.