As India’s home-grown e-commerce marketplace, the Flipkart Group is committed to fostering a strong sense of environmental conservancy. Flipkart is also the first e-commerce organization to partner with the CII’s Indian Green Buildings Council, emphasizing our strong stance in promoting sustainable practices. Read on to know how our water conservation efforts have resulted in the reduction of freshwater consumption and potential recharge of rainwater at scale.
The Flipkart Group’s water conservation initiatives are aimed towards promoting a judicious approach to water consumption, driven by key focus areas to reduce, reuse, and recycle. In continuation of our ongoing sustainability efforts, the Flipkart Group has reached a milestone of recycling over 67 million liters of waste water in one year. At Flipkart, we continue to implement a series of strategic water conservation measures in alignment with the Indian Government’s Jal Shakti Abhiyan: Catch the Rain campaign.Â
Four Flipkart facilities across India – Rewari and Sanpka in Haryana, Ludhiana in Punjab, and Malur in Karnataka – have received the Net Zero Water certification by the Indian Green Buildings Council (IGBC), validating the group’s conservation efforts. This has been enabled by a 30% reduction in the average LPCD (liter per capita per day) at all four facilities.Â
Rajneesh Kumar, Senior Vice President and Chief Corporate Affairs Officer, Flipkart Group, said, “At the Flipkart Group, we acknowledge the importance of natural resources and are taking conscious steps to preserve them. We believe that it is our responsibility to ensure that we set in place best practices that can have a positive impact on the environment and business ecosystem at large. Our current efforts on water conservation are aligned with this intention to not only ensure conscious usage, but to also deploy the right systems to enable recycling and recharging. The Net Zero Water certification underscores our dedication to environmental stewardship and sets a new standard for water conservation in the e-commerce sector. We are committed to continuing our efforts towards achieving this status across all our operations, contributing to a more sustainable future for generations to come.”
The organization’s efforts towards achieving Net Zero Water status are aligned with our broader sustainability goals. Read more about the measures taken to achieve Net Zero water consumption in the four facilities below:Â
