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What do women want in a smartphone?

What’s it about women and smartphones? What do women want from their mobiles? Researchers have been working to find the answers to these intriguing questions. Meanwhile, here are some smartphones to suit your personality

What do women want in a smartphone?

Women and smartphones — that relationship can be intimate or complicated. OTP (one true pairing, for those over 30) or NOtp (the opposite of OTP, obviously) — and it is often completely bewildering to outsiders. After all, does anyone really know what a woman wants from her phone? As India overtakes the United States in the sheer number of smartphone users, crossing 200 million this year, researchers have tried to answer this elusive question.

According to a Neilsen report, women are heavy users of media — with video and music streaming hitting the top of the charts. They also spend more time browsing shopping apps and use WhatsApp more frequently than men. We’ve asked women ourselves and discovered that women are as interested in tracking their fitness, playing games and, of course, taking selfies with their besties.

How does this data translate into the real world? Simple. Think about how you use your phone and we’ll tell you what your best options are. Does one size fit all? No, it certainly doesn’t. Whether you are trying to stay fit either through exercise or the right recipes, whether you want your dose of Bollywood every afternoon or need a smartphone that organizes all your meetings and reminders in one compact package, choose a phone that best reflects your lifestyle.

Read on, pick an option that describes you best, and you’ll never have to ask the man in your life to recommend a phone for you ever again — until next year, that is!

For the unabashed shutterbug

What should you look for in a smartphone, especially if you’re interested in capturing all those magical moments by way of selfies? These three options with large touchscreens and great cameras (with additional editing features) come highly recommended:

The Samsung Galaxy S7 is first on our list of phones well suited for women. It features a beautiful 5.1 inch Quad HD screen and water resistance. Its 5-megapixel front camera with its F1.7 lens makes it perfect for your needs. Want more? Its Beauty Mode feature gives you a healthy amount of image sharpening to deliver some of the highest quality selfies out there.

Watch this video to know more about the selfie features offered by the Samsung Galaxy S7

If full-on details (blemishes and all) are your thing, then the Google Nexus 6P won’t disappoint. Its 8-megapixel front sensor has an f/2.4 aperture and its 1.4 µm pixel lens captures every little detail. You’ll be amazed just how faithful images appear to be on its 5.7-inch screen!

Google Nexus 6P: What top web reviews say

Google Nexus 6P has one of the best selfie cameras out there. Watch this video to know more:

Are you on a budget? Don’t worry; the Asus Zenfone Selfie has a whopping 13 megapixel, f/2.2 aperture sensor with an 88-degree wide-angle lens and dual LED flash. Its ZenMotion feature lets you use gestures to capture images while its Beautification Mode helps do a lot of things — from removing dark circles to adding blush!

10 selfie smartphones to check out in 2016

Check out this video to know more:

For the social butterfly or the hardcore workaholic

Have you mastered both speed and accuracy as your fingers fly across the screen while you keep in touch with your friends and family on Twitter, Facebook and Instagram and myriad WhatsApp groups? Or do you find yourself busy making presentations on your phone, punching out fast emails to keep the ball rolling at work and coordinating with your team using WhatsApp? Apart from recommending phones that have a large battery life, run multiple applications at once and charge in a jiffy, we’ll also tell you about two apps to download.

For WhatsApp users, the SwiftKey app is a must. It’s free and allows you to type quickly by swiping. It remembers slang and all your pet phrases, introducing you to a new realm of fast messaging! We also love the Contacts & Dialer by Drupe app, which allows you to easily decide how you want to contact your friends. Drag and drop your contacts to different icons to message, WhatsApp or call.

Now that you know which apps can help you be as social or busy as you want, here’s our first phone recommendation. The Motorola Moto X Play has a 3630-mAh battery for up to 30 hours of usage, and thus figures on the top of our list. Its Turbopower charging also ensures eight hours of life within 15 minutes of charging!

The Asus Zenfone Max is another great option with a whopping 5000-mAh battery. Talk time is rated 37.6 hours with 32.5 hours of Wi-Fi browsing. You can even charge other devices with the Zenfone Max — if you’re feeling generous that is!

For the video buff

If you need a music video to pep you up every morning, or watch your favorite show while you commute, you’re probably using apps like Gaana, Saavn, Hotstar or even Netflix. But the most common complaint we’ve heard that while you like big screens, you need a phone that actually feels comfortable in your hands. We hear you, and recommend the Asus Zenfone 2 Deluxe, which has you covered with its 5.5 inch, 1920×1080 resolution IPS display for the best viewing angles and color quality. It’s no slouch when it comes to performance either with a 4 GB RAM, 64 GB internal storage and a microSD slot for 64 GB more.

For the ‘track’ addict

With fitness trackers and smartwatches, staying in shape is easier than ever today. But if you want your smartphone to double up as your fitness tracker, we recommend the Samsung S6 or Samsung S6 Edge, which when combined with Samsung’s S Health becomes your most powerful health ally. Playing the role of your personal fitness coach, it monitors both your sleep and your meals, giving you audio advice too, and, of course, ensures that you’re never too far away from an important call or text!

Want to know how you can track your fitness on this phone? Check out this video:

For women who love to play

Girls just want to have fun, sang Cyndi Lauper, and with the increase in women gamers in the country, this may as well be true! A wide screen, good battery life and great graphics make for a good gaming phone. And we’d still recommend the Motorola Moto X Play for those in the mid-range segment. It includes a Qualcomm Snapdragon 615 octa-core at 1.7 GHz, an Adreno 550 MHz and 2 GB of RAM along with a 5.5 inch, full HD IPS display. The strong battery life and support for dual LTE SIMs also gives you a great multiplayer gaming experience.

So, women, if you’re looking to buy your next smartphone, what would it be? And why?

Enjoy shopping on Flipkart

About the Author

Team Flipkart Stories
Team Flipkart Stories

This story was written and edited by the Flipkart Stories Editorial Team. To reach out to us with comments or requests, or to alert us to issues, please contact us on Facebook or Twitter, or use the contact form.