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From the film industry to e-commerce: How this woman wishmaster navigated lockdown uncertainties

After Geeta Sharma and her husband both lost their jobs during the pandemic-induced lockdown, she had just one goal – to provide for her family. When she heard Flipkart was hiring women Wishmasters, she quickly joined a hub in New Delhi. Today, she’s proud that she is able to support her family through a difficult time and also wants to be a role model for more women like her. Read her story.

From the film industry to e-commerce: How this woman wishmaster navigated lockdown uncertainties

Before the pandemic struck, I used to work as an Assistant Production Manager in the film industry in Mumbai. I was in love with the city – the sea, the air, there was just something about it. I remember going to sit by the sea after work. But once the pandemic lockdowns began, there was no job for me there. Film shoots stopped and when I could, I moved back to my family in Delhi.

My family was always in Delhi, my husband and two children. My husband runs a martial arts studio, but he too had to shut down operations because of the pandemic. It quickly became clear to me that I needed to find a job to keep my family afloat.

During that time, it was very difficult to find a job in Delhi too, but I got to know about Flipkart hiring women for the role of delivery personnel, or Wishmasters as we’re called here. I came for the interview and also went through training which prepared me for the job.


I work at the Nehru Place hub, which is very close to where I live. I travel on my scooter to and from work, and also to deliver about 70 orders a day in my locality.

Every time I deliver to women customers, they are always interested to know more about my job as Flipkart wishmaster. They encourage me and that motivates me to do what I do. In turn, I also tell them that there is nothing a woman can’t do. I know that this makes them feel proud too.

At Flipkart, I can work with a free mind and no tension. It’s been one-and-a-half years of working here as wishmaster and I know that my seniors are always looking out for me. At work, there are measures and protocols in place and I feel safe knowing that. I can also always call my seniors and colleagues for anything.

I believe that no job is too small if you do it with pride and honesty. At one time, I even owned my own mobiles repair shop. I knew everything about mobile phones. I taught myself how to repair phones and other electronics and was enjoying it, but the business did not work out for me.

Today, when I look at my son and my daughter, I feel proud that I am able to provide for my family. When I go home, there is no tension. My husband is very supportive – he ensures that he cooks dinner for all of us when I get back from work in the evenings. We share the work at home, and support each other in doing so.

This is my first job as a Flipkart wishmaster, and I know that a lot of women are curious about this line of work. I want to tell them that women can do anything they put their minds to. We should be proud of that.

Also read: This Big Billion Days, celebrate the spirit of resilience with the #HumansOfBBD

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About the Author

Team Flipkart Stories

This story was written and edited by the Flipkart Stories Editorial Team. To reach out to us with comments or requests, or to alert us to issues, please contact us on Facebook or Twitter, or use the contact form.