From the film industry to e-commerce: How this woman wishmaster navigated lockdown uncertainties

Read this article in मराठी | ಕನ್ನಡ | বাংলা

After Geeta Sharma and her husband both lost their jobs during the pandemic-induced lockdown, she had just one goal - to provide for her family. When she heard Flipkart was hiring women Wishmasters, she quickly joined a hub in New Delhi. Today, she’s proud that she is able to support her family through a difficult time and also wants to be a role model for more women like her. Read her story.


Before the pandemic struck, I used to work as an Assistant Production Manager in the film industry in Mumbai. I was in love with the city – the sea, the air, there was just something about it. I remember going to sit by the sea after work. But once the pandemic lockdowns began, there was no job for me there. Film shoots stopped and when I could, I moved back to my family in Delhi.

My family was always in Delhi, my husband and two children. My husband runs a martial arts studio, but he too had to shut down operations because of the pandemic. It quickly became clear to me that I needed to find a job to keep my family afloat.

During that time, it was very difficult to find a job in Delhi too, but I got to know about Flipkart hiring women for the role of delivery personnel, or Wishmasters as we’re called here. I came for the interview and also went through training which prepared me for the job.


I work at the Nehru Place hub, which is very close to where I live. I travel on my scooter to and from work, and also to deliver about 70 orders a day in my locality.

Every time I deliver to women customers, they are always interested to know more about my job as Flipkart wishmaster. They encourage me and that motivates me to do what I do. In turn, I also tell them that there is nothing a woman can’t do. I know that this makes them feel proud too.

At Flipkart, I can work with a free mind and no tension. It’s been one-and-a-half years of working here as wishmaster and I know that my seniors are always looking out for me. At work, there are measures and protocols in place and I feel safe knowing that. I can also always call my seniors and colleagues for anything.

I believe that no job is too small if you do it with pride and honesty. At one time, I even owned my own mobiles repair shop. I knew everything about mobile phones. I taught myself how to repair phones and other electronics and was enjoying it, but the business did not work out for me.

Today, when I look at my son and my daughter, I feel proud that I am able to provide for my family. When I go home, there is no tension. My husband is very supportive – he ensures that he cooks dinner for all of us when I get back from work in the evenings. We share the work at home, and support each other in doing so.

This is my first job as a Flipkart wishmaster, and I know that a lot of women are curious about this line of work. I want to tell them that women can do anything they put their minds to. We should be proud of that.

Also read: This Big Billion Days, celebrate the spirit of resilience with the #HumansOfBBD

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