Home Tag "The Big Billion Days"
Bijoy Venugopal
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How Books and General Merchandise turned a new page for Flipkart

In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
Vishnu Nair
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Soldiering On: For these sellers, Flipkart Troops saved The Big Billion Days!

For the thousands of small- and medium-sized sellers in Flipkart’s Marketplace ecosystem, The Big Billion Days sale is the most exciting and stressful time of the year. With the number of orders going up as much as ten times, they need all the help they can get. That’s why this year, Flipkart launched the Flipkart Troops initiative — an enthusiastic group of young students who traveled from warehouse to warehouse, helping with packaging. This logistical dream team not only finished the mountain of work on time, but also put a smile on the sellers’ faces. Read their story
Team Flipkart Stories
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The Big Billion Days deliveries – How Ekart wishmasters kept the promise

Minutes after India’s biggest sale kicked off on October 2, 2016, shoppers got the opportunity to access some of the biggest offers and deals they had seen this year. Wishlists were filled, orders placed, and the wait to fulfill those wishes got shorter as the seconds ticked away. Meanwhile, packages were already pouring into Flipkart’s warehouses and hubs across the country, and the Wishmasters (the moniker for Ekart delivery personnel) were all set for their Big Billion Days deliveries. Here’s a report from the ground.
Team Flipkart Stories
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The Big Billion Days deliveries – Keeping the promise

Minutes after India’s biggest sale kicked off on October 2, 2016, shoppers got the opportunity to access some of the biggest offers and deals they had seen this year. Wishlists were filled, orders placed, and the wait to fulfill those wishes got shorter as the seconds ticked away. Meanwhile, packages were already pouring into Flipkart’s warehouses and hubs across the country, and the Wishmasters (the moniker for Ekart delivery personnel) were all set for their Big Billion Days deliveries. Here’s a report from the ground.