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Jishnu Murali

Dreams uninterrupted: A Surat family business navigates uncertainty through e-commerce

Ankur Tulsian shouldered great responsibility when his father handed down the textile business that had been in the family for generations. With big dreams of taking the business to new heights, Ankur signed on to become a Flipkart seller. The fruits of the new partnership helped him maintain a revenue stream even through challenging times. Here’s his story, in his own words.