Famed author Chetan Bhagat recently launched the first product from his new entrepreneurial venture—the LI5E EQ smartband, exclusively on Flipkart. In less than 24 hours after the announcement, LI5E is no more. Why? Because it’s April Fool’s Day! Here’s how the prank unfolded. But the #CBFLipLi5E contest was real. And here are the winners!