When Lavie, a brand synonymous with high-fashion handbags for women, dreamt of being a part of every woman’s wardrobe, it looked to its partnership with Flipkart to bolster growth. Now, with market insights and the infrastructure to deliver to numerous PIN codes in the bag, Lavie is all set to launch Qisa, a sub-brand that blends affordability and aspirations. In this Q&A, Ayush Tainwala and Praveen Tainwala, the duo at the helm of Lavie, explain what the Flipkart-Lavie partnership is set out to accomplish in terms of launching into India’s Tier-II, Tier-III market and beyond.