For a long time, e-commerce was all about buying a product online. The relationship between e-tailer and customer would end with the delivery of the product. In 2014, Flipkart sought to change this with the acquisition of Jeeves, a seasoned player in the after-sales service and installation business. In 2017, Flipkart acquired F1 Info Solutions, one of India’s largest electronics service providers that specialized chiefly in repair and refurbishment of mobile phones. In the years since, this dynamic duo has expanded the definition of customer service and opened up a whole new market for Flipkart to tap through 2GUD.com, India’s first-ever independent platform for refurbished goods. Read about how Jeeves and F1 are redefining the reverse supply chain in India’s vibrant e-commerce landscape