Home Tag "Indian traditional art"
Sophia Stephen
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Embracing e-commerce with Flipkart Samarth, India’s traditional artisans welcome a brighter future

India's artisans have long toiled to keep traditional crafts alive. But for decades, they've struggled to make a sustainable living. With Flipkart Samarth and its NGO partners, they now hope for access to a pan-India market, preservation of their art and a permanent flow of income. From Telangana to Kashmir, Tamil Nadu to Madhya Pradesh - read these remarkable stories of courage, hard work and conviction.
Bijoy Venugopal

At One Flipkart, a tribal art mural sets the office mood, and tells a proud Indian story

Celebrated Gond and Bhil artists brought together by A Hundred Hands painted an 80-foot tribal art wall mural at Flipkart’s new corporate office, fusing tradition and modernity in a pictorial depiction of a vibrant Indian marketplace. The panoramic wall mural is a surefire conversation starter. And just as well, because marketplaces begin as conversations.