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In 2016, Flipkart dared to dream by introducing private brand products to its catalog. Today, Flipkart’s Private brands are capturing the imaginations of Indian customers with their combination of affordability, quality and India-centric product design, filling previously unaddressed gaps in the Indian market. Their groundbreaking work has not gone unrewarded, with private brands performing very strongly in the festive season sales, particularly The Big Billion Days. Read the story of the team behind these remarkable achievements.
Online shopping in India comes with its share of quirks, making it a unique market compared to many others in the world. There is great scope for improvement in the Indian online shopping experience, but to overcome the hurdles, we need India-specific solutions. At Flipkart’s ‘Hackday,’ every idea is welcome and has the potential to make online shopping in India better.
Just five years from inception, Flipkart fashion ventured into private brands that have, in a short time, gone on to become bestsellers on the platform. What makes these brands tick? An enviable stash of data that decodes just what today’s Indian shopper seeks and a capable in-house team at its stylish Bangalore headquarters that has one single goal — to marry this data with creative expertise.
In 2012, Flipkart started a brand new journey on the ramp by adding fashion as a fresh category in its already expanding product portfolio. Five years after the launch, fashion on the online platform took a new turn. Flipkart launched its first-ever private brand fashion range — Divastri. What makes this brand stand out in a world loaded with fashion and lifestyle products? Flipkart Stories took a peep inside the closet and here’s what we discovered.
Flipkart recently launched its private brand, Flipkart SmartBuy, to offer customers like you high quality products at affordable prices. Here are the highlights of this customer-friendly initiative to help you make a smart buying decision on Flipkart.