At a time when scores of companies are automating customer experience interactions, voice calls still make up the majority of customer queries at Flipkart. With a large customer base from Tier 2 and Tier 3 cities in India, email and chat account for a much smaller chunk of interactions. That’s why, when the COVID-19 lockdown had caused Flipkart’s helpline services to be temporarily suspended, the Customer Experience team worked rapidly to enable agents to take voice calls from the safety of their homes. Read how teams from across Flipkart came together to keep the Customer First promise, even amid a global pandemic.