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Vishnu Sreekumar

Quality First: How Flipkart’s private brands bring trust and affordability to the Indian market

In 2016, Flipkart dared to dream by introducing private brand products to its catalog. Today, Flipkart’s Private brands are capturing the imaginations of Indian customers with their combination of affordability, quality and India-centric product design, filling previously unaddressed gaps in the Indian market. Their groundbreaking work has not gone unrewarded, with private brands performing very strongly in the festive season sales, particularly The Big Billion Days. Read the story of the team behind these remarkable achievements.
Team Flipkart Stories

Skin basics: How to master the 8 steps of Korean skincare

Korean skincare is all about applying innovative breakthroughs in the lab to creams and lotions that create a measurable difference on your skin. Since Koreans believe that good skin is a sign of both beauty and sustained skincare, they spare no effort when it comes to treating their skin like royalty. Apart from giving you radiant, flawless skin, taking the time to work your way through eight, 10 and sometimes even 14 steps of skincare is both indulgent and therapeutic. If you’re looking to deeply nourish your skin and care for it in the best way possible, the 8-step Korean skincare regime is one worth committing to.