Flipkart’s newly launched Perfect Buy Store offers customers a novel online experience to discover, shortlist, purchase and enjoy their Large Appliance — from televisions and washing machines to refrigerators and more
Buying a large appliance for your home, like a television or a refrigerator, is a big decision. And it is big not just considering the heft in investment and the fact that the decision is made not by one person but, in most cases, an entire family. Things get more challenging when one makes the purchase online, which a considerably less personal experience from the touch-and-feel intimacy of shopping at a physical store. For these Flipkart customers, however, realizing the ‘big’ dream of owning a large appliance had everything to do with the Flipkart experience. They tell us why they chose to buy large appliances on Flipkart.
Jeeves is no new name to most of us. For decades the knowledgeable and profound butler from the adventurous tales of P G Wodehouse has hooked the imagination of readers by the funny bone. But for Flipkart, Jeeves is no laughing matter. It is perhaps one of the greatest customer innovations that India’s largest online marketplace had pioneered during its game-changing course over the last decade. To be more precise, Jeeves Consumer Services Pvt Ltd is Flipkart’s very own product repair and after-sales service capability, designed to deliver customer smiles beyond the point of delivery. How? We unveil the story.