Flipkart's recent ad campaign has received much love from customers across the country. In this story, we give you a behind-the-scenes look at the making of this campaign, and how Flipkart's adorable "Kidults" captured the collective imagination of the nation with their take on the dynamic duo from the Munnabhai film franchise! Read on to know what it took for this campaign to come to life.
This Children’s Day, thousands of kids from government schools across Karnataka were in for a happy surprise. And in return, Flipsters were rewarded with hearts full of gratitude. Do you know that you helped make this happen? Read how Flipkart and its customers helped spread the joy with the #ToysForASmile campaign.
We started this year with a commitment to tell stories that champion progressive living and thinking, in line with our tagline - Naye India Ke Saath. This time, we bring you the story of a new, progressive generation. Move over Gen X and Gen Y because Gen E is here! Read more below.
Is your kid a tornado of cuteness? A blazing fireball of masti that drives you up the wall and the neighbors out of town? You’re in luck! For the first time in India, that same mischief gene that got you beatings and scoldings as a child is going to bag your kid a coveted title that you will brag about for summer holidays to come. So, whip out your smartphone and get the photographic evidence of your naughty darling in action. And we’ll treat it as your application for the much sought-after position of Flipkart Chief Misschief Ambassador!
It wasn't a marriage of convenience but Flipkart Kids was by all means a love-child. Discover the story behind the famous No Kidding No Worries ad films and how the Flipkart-Happy partnership made Brand Flipkart a national sensation