Fourteen percent of all internet users in India — 60 million people — shopped online in 2016. According to a Morgan Stanley report, by 2026 this number will rise to over 50%. As more and more Indians embrace online shopping, Flipkart’s technology with a human touch is helping bolster this shift, shaping digital habits in a rapidly evolving digital marketplace. These customer stories attest to the effort that Flipkart has made in research, development and innovation to deliver technology that understands and serves the unique needs of the Indian customer.
Will modern e-commerce wipe out Mumbai’s Dabbawallas? Diving deep into the two-year-old partnership between Flipkart and this esteemed Mumbai institution, we pondered this question and unearthed a different story — one of challenge, triumph and deep customer-focused innovation
‘Hack: The act of improvising on a problem, effectively and unconventionally, to derive a temporary or permanent solution.’ While most contemporary definitions of the word might redirect you to similar phrases, for Flipkart the connotation weighs something much more than a prescribed meaning. Something that is especially evident during the Flipkart Hackday events. In this story we hack into history to decode the DNA of this unique culture of innovation in India’s largest e-commerce marketplace, and dive into the pool of codes and ideas that paved the way for Flipkart.
Submit your questions for the #BIG10Innovation tweetchat on Customer-inspired Innovation with Ram Papatla - Vice President, Product Management at Flipkart and Ranjith Boyanapalli - Vice President of Product at Flipkart, on Tuesday, June 20, 2017. The 3 best questions and the 3 best answers win Flipkart vouchers.
Jeeves is no new name to most of us. For decades the knowledgeable and profound butler from the adventurous tales of P G Wodehouse has hooked the imagination of readers by the funny bone. But for Flipkart, Jeeves is no laughing matter. It is perhaps one of the greatest customer innovations that India’s largest online marketplace had pioneered during its game-changing course over the last decade. To be more precise, Jeeves Consumer Services Pvt Ltd is Flipkart’s very own product repair and after-sales service capability, designed to deliver customer smiles beyond the point of delivery. How? We unveil the story.
Submit your questions for the #BIG10Innovation tweetchat on Applied Innovation Challenges with Amar Nagaram, Vice President of Engineering at Flipkart, on Tuesday, June 13, 2017. The 3 best questions and the 3 best answers win Flipkart vouchers
For some customers in Bengaluru who shopped on Flipkart in 2016, opening the door to receive their deliveries became an experience to remember. In an innovative move that brought gender equality, women’s empowerment and equal opportunity to the doorstep, these customers discovered that their orders were delivered by a woman Wishmaster (delivery executive). A confident woman dressed in a t-shirt and trousers handed over their wishes, with a smile and a sparkle in her eye. This is the story of Flipkart’s Project EVA, an innovation that aims to empower women in the supply chain industry by proving that no workplace and no job description is an all-male bastion.
How would you define innovation? Is it a fresh idea that holds potential? Is it creating something that changes the world? Or is it something more, where the whole adds up to more than the sum of the parts? At Flipkart, the philosophy behind innovation has been to solve real problems and to make life easier for customers. This Flipkart innovation timeline takes you back to 2007 to evoke salient moments from Flipkart’s historic journey, moments that have changed the way India shops.