In a city infamous for traffic jams, most Bengaluru residents have resigned themselves to the fact that they’re going to be spending a lot more on petrol than they’d like to. However, Jeeves furniture technician Chikkanna Swamy wasn’t ready to go down without a fight. Over a six-month period, the self-taught mechanic pulled off a stunning DIY project, building an e-bike from scratch. Read all about how it came to be.
What began as a tiny pilot project in Mumbai in 2017 has become a major sustainability program for Flipkart, as it continues to add more eBikes and eVans to its delivery fleet, a trendsetting move that makes it the first e-commerce platform in India to adopt this initiative. In June 2019, Flipkart expanded its fleet of electric vehicles from Bengaluru to Delhi and Hyderabad, with the aim to replace nearly 40% of its existing last-mile fleet of delivery vans with EVs by March 2020.
Packed with innovation, disruption and tremendous growth, 2018 saw Flipsters take their game to the next level, implementing customer-centric ideas and solidifying Flipkart’s image as one of India’s most trusted brands. All of this came to bear upon the 2019 Flipkart Annual Awards. The ceremony on February 7, 2019 was the grand finale that this stellar year deserved, with the finest achievements by Flipsters in a variety of categories celebrated with great aplomb. Read all about what transpired on that fantastic night!
In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
In July 2018, WiRED, Flipkart’s flagship campus event for B-schools in India, returned for its second edition. A business case challenge, this year’s competition saw students from all over the country take their shot at increasing online user engagement. Over 1,000 teams from 11 of India’s premium Business Schools put on their thinking hats and submitted over 615 ideas with the potential to decipher this dilemma. Forty nine days into the challenge, and after multiple rounds of evaluation by the WiRED panel members, 9 teams traveled to the Flipkart Headquarters in Bengaluru to showcase their solution to the grand jury. Did any of them crack the problem? Read ahead to find out.
Online shopping in India comes with its share of quirks, making it a unique market compared to many others in the world. There is great scope for improvement in the Indian online shopping experience, but to overcome the hurdles, we need India-specific solutions. At Flipkart’s ‘Hackday,’ every idea is welcome and has the potential to make online shopping in India better.
Fourteen percent of all internet users in India — 60 million people — shopped online in 2016. According to a Morgan Stanley report, by 2026 this number will rise to over 50%. As more and more Indians embrace online shopping, Flipkart’s technology with a human touch is helping bolster this shift, shaping digital habits in a rapidly evolving digital marketplace. These customer stories attest to the effort that Flipkart has made in research, development and innovation to deliver technology that understands and serves the unique needs of the Indian customer.