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Jishnu Murali
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In Odisha, a weaver community’s 100-year-old craft flourishes with Flipkart

With Flipkart and e-commerce, this community of weavers from Odisha has taken its renowned textile handicraft and handloom skills nationwide. In this story, young Chitrangan Pal represents his community as a Flipkart seller and talks about how this work is an integral part of their culture and that, with changing times, traditions too have evolved for the best.