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Madhu Karuthedath

Transgender customers embrace inclusiveness on Flipkart

Ten years might seem like an eternity at Flipkart. Yet, as we look back and marvel at this inspiring decade in the history of e-commerce in India, we are humbled by how much we have discovered about the lives we touch every day. In July 2017, as we set out to acquire a deeper perspective of our customers’ experiences, we chanced upon a story that moved us deeply. This story emerged from a community of customers whose existence has been ingrained in our nation’s conscience for millennia, and whose struggle for equality, to assert their fundamental rights and find acceptance in society, remains a hard-fought one to this day. Yet, it was heartening to discover that online shopping has been the silver lining in their everyday battle for equality and acceptance. Through online shopping and artistic expression, Flipkart’s spirited and savvy customers from the transgender community are breaking the barriers of gender bias and asserting their right to be part of a more equal society.
Team Flipkart Stories

Large appliance customers of Flipkart speak up, with a big smile

Buying a large appliance for your home, like a television or a refrigerator, is a big decision. And it is big not just considering the heft in investment and the fact that the decision is made not by one person but, in most cases, an entire family. Things get more challenging when one makes the purchase online, which a considerably less personal experience from the touch-and-feel intimacy of shopping at a physical store. For these Flipkart customers, however, realizing the ‘big’ dream of owning a large appliance had everything to do with the Flipkart experience. They tell us why they chose to buy large appliances on Flipkart.
Team Flipkart Stories
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How high-spending Indian women in metros found a friend in Flipkart

The modern Indian woman: uncompromising, quality-conscious, aware. Running her own business, running the house, running a company — she’s always on the move. Saving on time and money, she’s taken to the Internet when it comes to shopping, but what makes her choose Flipkart time and again? We spoke to the highest spenders from Indian metros who’ve found a friend in Flipkart to get the answer, and bring you a slice of their inspiring lives.
Team Flipkart Stories
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Flipkart’s most loyal customers explain why they keep coming back

What keeps Flipkart customers loyal? A good first impression. Finding an avenue to pursue a passion. Getting a great deal. Finding that one thing they were looking for. These are some of the positive experiences that keep customers coming back to Flipkart. From Meerut to Mumbai, Allahabad to Kolkata, the most loyal customers speak out about their Flipkart journey. Laced with recollections and joyful anecdotes, this is a story of unwavering faith in one of India’s most loved homegrown brands.
Team Flipkart Stories
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In non-metros, women and Flipkart are in a long-term relationship

From shopping for the trendiest makeup and bestselling books, to the latest in saris and the most sophisticated appliances, women from Indian non-metro cities wished and wished, but often found to their dismay that the products of their dreams were out of reach. Until they discovered Flipkart. Read the story of a relationship that has blossomed over the years, and one that promises to endure for many more.