Just five years from inception, Flipkart fashion ventured into private labels that have, in a short time, gone on to become bestsellers on the platform. What makes these brands tick? An enviable stash of data that decodes just what today’s Indian shopper seeks and a capable in-house team at its stylish Bangalore headquarters that has one single goal — to marry this data with creative expertise.
Flipkart Global leverages the retail e-commerce export capabilities of eBay India, which became part of the Flipkart Group in April 2017. Through this program, sellers can list their inventory across more than 35 global platforms
In July 2017, the month of Flipkart Customer Connect, some of our most loyal and long-standing customers shared their most joyous shopping moments. Little did they know that Flipkart had a special surprise waiting for them. Here are some heartwarming stories
Pokhran is famed as the birthplace of India’s nuclear program. This sleepy desert town in Rajasthan’s Jaisalmer district is enclosed by the sands of the Thar, and its people — both locals and émigrés — paint a picture of resourcefulness, tenacity, and a true passion for online shopping. Another heartwarming customer story from our Digital India series
A wall is a blank space. Until the proverbial writing goes up on it. Flipkart's customers from the transgender community, together with Aravani Art Project, painted a wall at a Flipkart hub in Bengaluru to send across a strong message of inclusiveness that enshrines the core Flipkart value of Customer First
Ten years might seem like an eternity at Flipkart. Yet, as we look back and marvel at this inspiring decade in the history of e-commerce in India, we are humbled by how much we have discovered about the lives we touch every day. In July 2017, as we set out to acquire a deeper perspective of our customers’ experiences, we chanced upon a story that moved us deeply. This story emerged from a community of customers whose existence has been ingrained in our nation’s conscience for millennia, and whose struggle for equality, to assert their fundamental rights and find acceptance in society, remains a hard-fought one to this day. Yet, it was heartening to discover that online shopping has been the silver lining in their everyday battle for equality and acceptance. Through online shopping and artistic expression, Flipkart’s spirited and savvy customers from the transgender community are breaking the barriers of gender bias and asserting their right to be part of a more equal society.
In the unique Sanskrit-speaking villages of Mattur and Hosahalli on the banks of river Tunga in Karnataka, Vedic chants resonate from the tile-roofed homes and schools. But it's the new languages of technology and e-commerce that bridge the past with the future, and weaves these sleepy towns into the expanding map of Digital India