Home Tag "Flipkart brands"
Vishnu Sreekumar
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Quality First: How Flipkart’s private brands bring trust and affordability to the Indian market

In 2016, Flipkart dared to dream by introducing private brand products to its catalog. Today, Flipkart’s Private brands are capturing the imaginations of Indian customers with their combination of affordability, quality and India-centric product design, filling previously unaddressed gaps in the Indian market. Their groundbreaking work has not gone unrewarded, with private brands performing very strongly in the festive season sales, particularly The Big Billion Days. Read the story of the team behind these remarkable achievements.
Sophia Stephen

Intelligent Fashion – How data weaves Flipkart’s private brands

Just five years from inception, Flipkart fashion ventured into private brands that have, in a short time, gone on to become bestsellers on the platform. What makes these brands tick? An enviable stash of data that decodes just what today’s Indian shopper seeks and a capable in-house team at its stylish Bangalore headquarters that has one single goal — to marry this data with creative expertise.