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Vishnu Sreekumar
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Putting the vocal in local: How Flipkart’s voice assistant is transforming the grocery shopping experience

Thanks to its ability to understand local dialects, variations, colloquial terms, and even mixed language commands, Flipkart’s voice assistant feature has made buying groceries on Flipkart as intuitive as buying it from a neighborhood store. Powered by Artificial Intelligence, deep neural networks, and cutting-edge natural language processing technology, it aims to democratize online shopping for millions of customers across the country. Find out how a multi-disciplinary team of engineers, designers and researchers built a uniquely Indian shopping assistant that’s helping every customer shop with ease.
Vishnu Sreekumar
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Quality First: How Flipkart’s private brands bring trust and affordability to the Indian market

In 2016, Flipkart dared to dream by introducing private brand products to its catalog. Today, Flipkart’s Private brands are capturing the imaginations of Indian customers with their combination of affordability, quality and India-centric product design, filling previously unaddressed gaps in the Indian market. Their groundbreaking work has not gone unrewarded, with private brands performing very strongly in the festive season sales, particularly The Big Billion Days. Read the story of the team behind these remarkable achievements.