Indian Dads today want to be involved in every aspect of their child’s life. Be it helping with homework, or making the perfect omelette for breakfast, or taking time off from work to attend a PTA meeting, they are eager to divide parenting responsibilities equally. These dedicated dads are the torchbearers of a revolutionary change sweeping Indian society. Having keenly observed this remarkable transformation in parental roles over the last decade, Flipkart commissioned a study to understand what drives these extraordinary fathers. The findings are inspiring. To borrow an analogy from the animal kingdom, these ‘Penguin Dads’ are deeply involved and invested in their child’s upbringing all the way from birth to adolescence. Penguin Dads represent the face of a new, progressive India that is upending stereotypes and challenging the status quo. Flipkart, the homegrown icon of progressive India, is proud to raise a toast to these extraordinary Penguin Dads.
Ad campaigns have played an important role in building popular brands, including Flipkart. Creativity has been the core, along with a mission to educate customers about shopping online. Which of these is your favourite? Play the #FlipkartAdsQuiz to know more! 10 lucky winners will take home Flipkart gift vouchers worth ₹500 each. Let’s start!
A look back at the most popular Flipkart advertisements that made waves and showcased the company's innovations to the world, making sure that the message of online shopping reached every home.
Fun is as essential to work as dedication. Our Flipster in focus, Ashish Vikram, proves he knows just what we mean. Ashish, who is vice president of engineering for Flipkart’s Ads Group, isn’t just an ace at his job. He is also a programming whiz, a published author, a certified scuba diver and, most importantly, a funny man who loves to tickle people pink with his witticisms. Read to know how he makes Flipkart more fun and why we think he’s on the crest of a wave.