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Flipkart Project EVA Women Wishmasters
FlipTales

How Flipkart’s Project EVA empowers women Wishmasters

Arjun Paul
For some customers in Bengaluru who shopped on Flipkart in 2016, opening the door to receive their deliveries became an experience to remember. In an innovative move that brought gender equality, women’s empowerment and equal opportunity to the doorstep, these customers discovered that their orders were delivered by a woman Wishmaster (delivery executive). A confident woman dressed in a t-shirt and trousers handed over their wishes, with a smile and a sparkle in her eye. This is the story of Flipkart’s Project EVA, an innovation that aims to empower women in the supply chain industry by proving that no workplace and no job description is an all-male bastion.
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Flipkart innovation timeline
Innovation

The Flipkart innovation Timeline – 10 years that redefined shopping in India

Flipkart Stories Editorial
How would you define innovation? Is it a fresh idea that holds potential? Is it creating something that changes the world? Or is it something more, where the whole adds up to more than the sum of the parts? At Flipkart, the philosophy behind innovation has been to solve real problems and to make life easier for customers. This Flipkart innovation timeline takes you back to 2007 to evoke salient moments from Flipkart’s historic journey, moments that have changed the way India shops.
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