Home Tag "eco-friendly handicraft"
Sophia Stephen
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Embracing e-commerce with Flipkart Samarth, India’s traditional artisans welcome a brighter future

India's artisans have long toiled to keep traditional crafts alive. But for decades, they've struggled to make a sustainable living. With Flipkart Samarth and its NGO partners, they now hope for access to a pan-India market, preservation of their art and a permanent flow of income. From Telangana to Kashmir, Tamil Nadu to Madhya Pradesh - read these remarkable stories of courage, hard work and conviction.