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Vishnu Sreekumar
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Ready Player One: How Flipkart’s Online Games platform is pioneering a gaming revolution in India

Online gaming has seen a meteoric rise in the last decade. A 140 billion-dollar industry, games have penetrated every corner of the internet, from hyper-casual games like Candy Crush to professional Counter Strike tournaments. Meanwhile, Flipkart’s gaming project, which began as a series of microgames to drive up excitement around The Big Billion Days sale, has now evolved into an ecosystem of its own. Read all about Flipkart’s newly launched Gaming Platform and the story of its evolution