Digital India Archives - Flipkart Stories

January 10, 2019

In the Flipkart Marketplace, no dream is too big for inspired Indians

From a small store owner in Mumbai's Dharavi to a homemaker in small-town Haryana, Flipkart Marketplace is giving wings to every Indian's entrepreneurial dreams. These are their success stories and an account of their journey with Flipkart. Read and be inspired.

Customer Stories

July 28, 2017

Shantanu Guha Ray

Mughal Sarai — what’s in a name for Flipkart customers here?

Even as Mughal Sarai wrestles with history over its impending renaming, Flipkart customers in this town famous for India’s busiest railway junction look forward to bigger changes

Customer Stories

July 28, 2017

Arjun Paul

In Pokhran, online shopping is no mirage for Flipkart customers

Pokhran is famed as the birthplace of India’s nuclear program. This sleepy desert town in Rajasthan’s Jaisalmer district is enclosed by the sands of the Thar, and its people — both locals and émigrés — paint a picture of resourcefulness, tenacity, and a true passion for online shopping. Another heartwarming customer story from our Digital India series

Customer Stories

July 14, 2017

Vinutha Mallya

In Sanskrit-speaking Mattur, Flipkart customers chant the mantra of technology

In the unique Sanskrit-speaking villages of Mattur and Hosahalli on the banks of river Tunga in Karnataka, Vedic chants resonate from the tile-roofed homes and schools. But it's the new languages of technology and e-commerce that bridge the past with the future, and weaves these sleepy towns into the expanding map of Digital India

Customer Stories

July 6, 2017

Shantanu Guha Ray

In Naxalbari, Flipkart customers fly the flag of a new revolution

Fifty years since the sleepy village of Naxalbari infused our headlines and captured our imagination with the politically charged word Naxalite, Flipkart customers in northern West Bengal’s Dooars attest that a new revolution is afoot here. And, yes, capital is at the center of it, too.

Customer Stories

February 2, 2017

Bijoy Venugopal

This gang of Wasseypur gets its thrills from shopping online

In quest of big tales from small-town India, Flipkart Stories ventures nervously to Wasseypur. In this coal town made darker by Anurag Kashyap’s films, we found Digital Indians hungry for more than just Bollywood and bullets. Shoppers in this crowded little town in Jharkhand are savvier than you think. They have refined tastes, and they 'gang up' at cybercafes to make collaborative buying decisions. In Wasseypur, Digital India has arrived!

Customer Stories

November 17, 2016

Bijoy Venugopal

In Asansol, Flipkart customers innovate to beat delivery woes

The map of Digital India is ever expanding to accommodate the spread of e-commerce, but not without its share of growth pangs. In Asansol, West Bengal’s second-largest city, suburban customers find unique solutions to overcome last-mile delivery hurdles

Customer Stories

October 21, 2016

Bijoy Venugopal

In Makhu, Punjab, Flipkart steps into a new customer’s shoes

During Big Billion Days 2016, a young man in Makhu, Punjab shopped online for the first time and ordered a pair of sneakers. Flipkart Chairman Sachin visited the village of Joge Wala to meet this new Flipkart customer and deliver the shoes in person. Read this extraordinary story

Customer Stories

September 21, 2016

Team Flipkart Stories

In non-metros, women and Flipkart are in a long-term relationship

From shopping for the trendiest makeup and bestselling books, to the latest in saris and the most sophisticated appliances, women from Indian non-metro cities wished and wished, but often found to their dismay that the products of their dreams were out of reach. Until they discovered Flipkart. Read the story of a relationship that has blossomed over the years, and one that promises to endure for many more.

Customer Stories

June 9, 2016

Bijoy Venugopal

Ranchi youngsters enjoy a love affair with online shopping on Flipkart

Ranchi, one of 100 cities under the Smart Cities Mission, is not new to online shopping. Flipkart customers here seek more than just deals and discounts. What will it take to win their hearts, to turn their flirtation with online shopping into an evergreen romance?