What’s the big deal about No Cost EMI? Why do Flipkart customers swear by it? We spoke to customers across India to see why they had chosen to pay via this innovative financing option pioneered by Flipkart. And we came away with glimpses into lives and peeks into these redeeming and humbling human stories
The map of Digital India is ever expanding to accommodate the spread of e-commerce, but not without its share of growth pangs. In Asansol, West Bengal’s second-largest city, suburban customers find unique solutions to overcome last-mile delivery hurdles
During Big Billion Days 2016, a young man in Makhu, Punjab shopped online for the first time and ordered a pair of sneakers. Flipkart Chairman Sachin visited the village of Joge Wala to meet this new Flipkart customer and deliver the shoes in person. Read this extraordinary story
From shopping for the trendiest makeup and bestselling books, to the latest in saris and the most sophisticated appliances, women from Indian non-metro cities wished and wished, but often found to their dismay that the products of their dreams were out of reach. Until they discovered Flipkart. Read the story of a relationship that has blossomed over the years, and one that promises to endure for many more.