Buying a large appliance for your home, like a television or a refrigerator, is a big decision. And it is big not just considering the heft in investment and the fact that the decision is made not by one person but, in most cases, an entire family. Things get more challenging when one makes the purchase online, which a considerably less personal experience from the touch-and-feel intimacy of shopping at a physical store. For these Flipkart customers, however, realizing the ‘big’ dream of owning a large appliance had everything to do with the Flipkart experience. They tell us why they chose to buy large appliances on Flipkart.