Home Tag "Affordable Shopping"
Vishnu Sreekumar

Quality First: How Flipkart’s private labels bring trust and affordability to the Indian market

In 2016, Flipkart dared to dream by introducing private label products to its catalog. Today, Flipkart’s Private Label brands are capturing the imaginations of Indian customers with their combination of affordability, quality and India-centric product design, filling previously unaddressed gaps in the Indian market. Their groundbreaking work has not gone unrewarded, with private label brands performing very strongly in the festive season sales, particularly The Big Billion Days. Read the story of the team behind these remarkable achievements.