Home Tag "Affordability"
Vishnu Sreekumar
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Quality First: How Flipkart’s private brands bring trust and affordability to the Indian market

In 2016, Flipkart dared to dream by introducing private brand products to its catalog. Today, Flipkart’s Private brands are capturing the imaginations of Indian customers with their combination of affordability, quality and India-centric product design, filling previously unaddressed gaps in the Indian market. Their groundbreaking work has not gone unrewarded, with private brands performing very strongly in the festive season sales, particularly The Big Billion Days. Read the story of the team behind these remarkable achievements.
Team Flipkart Stories

How a human approach to technology is endearing Flipkart to millions

Fourteen percent of all internet users in India — 60 million people — shopped online in 2016. According to a Morgan Stanley report, by 2026 this number will rise to over 50%. As more and more Indians embrace online shopping, Flipkart’s technology with a human touch is helping bolster this shift, shaping digital habits in a rapidly evolving digital marketplace. These customer stories attest to the effort that Flipkart has made in research, development and innovation to deliver technology that understands and serves the unique needs of the Indian customer.