How would you define innovation? Is it a fresh idea that holds potential? Is it creating something that changes the world? Or is it something more, where the whole adds up to more than the sum of the parts? At Flipkart, the philosophy behind innovation has been to solve real problems and to make life easier for customers. This Flipkart innovation timeline takes you back to 2007 to evoke salient moments from Flipkart’s historic journey, moments that have changed the way India shops.