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Flipkart x OPPO: How a strong partnership enabled the global brand to connect with a diverse Indian market

There’s little doubt about OPPO’s strategy and success in the Indian market, making it one of the most-loved brands in the country. Now, as smartphones become a necessity the world over amid the pandemic, the global smartphone maker's partnership with Flipkart is enabling it to reach deeper into the diverse Indian market. Damyant Singh Khanoria, Chief Marketing Officer for OPPO India, talks about the launch of OPPO Reno 6, the strengthening partnership with Flipkart, and its positive impact on both the brands and customers across the nation.
Team Flipkart Stories
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In Andhra Pradesh, handloom weavers preserve century-old traditions and thrive with Flipkart Samarth

For generations, communities in Andhra Pradesh have painstakingly kept alive the ancient Indian tradition of handloom weaving. An intricate process, these garments take days to produce. Additionally, the weavers face multiple challenges in selling their products and earning a sustainable living. In late 2020, APCO, the apex body for weaver societies, joined hands with Flipkart Samarth to bring the state’s handloom products into the e-commerce fold. Now, not only do the weavers have access to a pan-India customer base and better incomes, they’re also learning to incorporate market insights to design and create products that cater to this audience.
Team Flipkart Stories
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When a father pinned his hopes on e-commerce, Flipkart customer support executive Ayesha stepped up to deliver!

To ensure safety and keep his son’s spirits upbeat amid the COVID-19 lockdown, one father in Chennai pinned his hopes on Flipkart. He ordered a special birthday gift for his son, but when rising cases and an impending lockdown threatened to delay the order, he reached out for help. Working against the clock, Flipkart customer support executive Ayesha ensured that the delightful gift reached the family on time. Here’s the story.
Team Flipkart Stories
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The Indian dream: How Flipkart Samarth is helping artisans, weavers and small businesses fly high in the era of e-commerce

Launched in July 2019 with the ambitious goal of uplifting and embracing India’s artisans, weavers and micro-enterprises into the e-commerce fold, Flipkart Samarth has brought thousands of ambitious entrepreneurs access to a pan-India market. Today, the program supports and benefits over 700,000 livelihoods across the country. Take a deeper look at what the program is all about through the inspiring stories of our partners.
Team Flipkart Stories
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Flipkart Group Companies Join hands with Canopy to Advance Sustainability Efforts and Conserve Forests

Flipkart, through its partnership with Canopy, empowers its supply chain to advance global forest conservation. By adopting sustainable forest-derived materials strategies, Flipkart is taking an active role toward saving the planet’s ancient and endangered forests. Read on to know the details of this policy and how Flipkart is changing tomorrow, today.
Team Flipkart Stories
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A ‘higher sense of purpose’ drove this volunteer team at Flipkart to make giving simple

When the second wave of the pandemic struck, a volunteer team of Flipsters quickly banded together to ensure that a simple check-out giving feature on the Flipkart app would not only enable customers to donate with ease when they shopped, but also open up a whole new avenue of micro-giving to help those in need across the country. Read how a sense of urgency, an inherent culture of giving and their own personal challenges drove the team to release the feature in record time.
Team Flipkart Stories
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Enjoy a 100% digital shopping experience with Flipkart’s QR code-Pay-On-Delivery facility

Increasing digital adoption, reinforcing customer trust, and enhancing customer safety are the three pillars of Flipkart’s new QR code Pay-On-Delivery facility. With this, Flipkart looks to empower new-to-internet and Cash-on-Delivery shoppers, helping them embrace digital payments and reap the benefits. Read on to know more about this Flipkart innovation.