Home 2018
Bijoy Venugopal
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How Books and General Merchandise turned a new page for Flipkart

In 2007, India’s e-commerce startup story began with the rather dramatic sale of a book. Over the better part of a decade, Flipkart added a slew of shopping categories including mobiles and electronics, fashion, large home appliances, furniture, grocery, and more. Even as the Bengaluru-based startup captured the market in these categories, one business unit fell behind. Books, the mainstay of the online shopping platform in its early days, was elbowed aside by strategic priorities. In August 2017, the Books & General Merchandise business was reconstituted and tasked with winning back brands and customers that had drifted to the competition. In less than a year, the new unit effected a remarkable turnaround, not merely arresting losses but growing the market to claim a sizable share, while adding heft to sales figures during the Big Billion Days in October 2018. Read this awe-inspiring story of resurrection and growth, peppered with revealing insight from the team that achieved the impossible.
Jishnu Murali
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Simon Says, Let’s Talk Digital – Leveraging data to create value for customers

A world-renowned brand and marketing strategist, a widely published author, one of Asia’s Most Influential Digital Marketers, a music producer, a wannabe DJ (in his words), occasionally an organizer of tasting nights for the Singapore Whisky Society and the hugely popular #SataySocial street-food event. Can you believe that we’re talking about just one man? His name is Simon Kemp. And his most recent visit to India saw him convey his love for all things data, to India’s largest e-commerce platform, Flipkart.
Roshan Pai
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Diversity in Security – Meet the women who keep Flipkart safe

Across India, most organizations are just starting to acknowledge the need for better workplace diversity. At Flipkart, the wheels of change have been turning for a while now and earnest attempts are underway to lead this change. And Flipkart Security is one such team where the transformation is starting to show — today, 33% of the team comprises women. Read on for a behind-the-scenes look at the women working around the clock to keep Flipkart safe.
Team Flipkart Stories
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#Wish2Win – Contest Winners, Instagram your story… and win more!

#ContestAlert! Now that we have your attention, we bring to you the contest of all contests. For all you ‘winning’ addicts out there, here’s your chance to let the world know your story. If you’ve ever won a Flipkart Stories contest and bought your dream product using the Gift Voucher you won, here’s what you do. Take a picture, give it a creative caption and share it on Instagram with #Wish2Win to win big once more!
Vivek Tejuja
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The Jeffrey Archer Interview: Heads You Win is a return to form

Having authored over 25 novels, which have been translated into over 37 languages and published in over 97 countries, Jeffrey Archer has nothing left to prove to the world. But the legendary author is not done yet, continuing his prolific output with Heads You Win, a Cold War era thriller about the power of fate. He spoke to Flipkart Stories about his latest novel, his favorite books, and the comparisons to Kane and Abel
Vishnu Sreekumar
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Soldiering On: For these sellers, Flipkart Troops saved The Big Billion Days!

For the thousands of small- and medium-sized sellers in Flipkart’s Marketplace ecosystem, The Big Billion Days sale is the most exciting and stressful time of the year. With the number of orders going up as much as ten times, they need all the help they can get. That’s why this year, Flipkart launched the Flipkart Troops initiative — an enthusiastic group of young students who traveled from warehouse to warehouse, helping with packaging. This logistical dream team not only finished the mountain of work on time, but also put a smile on the sellers’ faces. Read their story